NEWS
Vertiv appoints Tarsus Distribution as distribution partner for Sub Saharan Africa
Vertiv , a global provider of critical digital infrastructure and continuity solutions , announced appointment of Tarsus Distribution as a distribution partner for Sub Saharan Africa , with the aim of further expanding Vertiv ’ s reach across the region , in particular within the local IT channel .
Tarsus has a rich and successful history , having done business within the Southern African Development Community , SADC for more than 35 years . The company – one of Southern Africa ’ s strongest distribution
companies – has seen ongoing achievement with many tier-one brands looking to move from a direct model to a channel approach . Aside from their broad reach across Sub Saharan Africa , Tarsus has a dedicated infrastructure division , and a skilled team specialising in enterprise solution .
Says George Moss , Enterprise Sales Director for Southern Africa at Vertiv : “ This new partnership with Tarsus will assist both businesses in reaching new audiences , providing Vertiv with a well-experienced , broad-based local distributor , in addition to our existing partners . These strengths make for an excellent opportunity for Vertiv locally .”
Jamie Scott , CTO at Tarsus , adds : “ Vertiv has the technological expertise , industry knowledge , resources and over 50 years of experience in critical infrastructure services , while Tarsus Distribution brings to the partnership depth and breadth of vendor experience , channel reach , sales expertise , and a singular focus on reseller partners and their needs . Together , the partnership will bring customers the solutions they are looking for , combined with the required sales expertise , stock availability , and distribution capabilities .”
According to Moss , Tarsus will focus mainly on Vertiv ’ s channel set of products , such as uninterruptible power supplies , UPS , power distribution units , PDUs and integrated racks , but will also have access to Vertiv ’ s full product portfolio , which includes three-phase UPS systems and smart solutions .
“ The partnership aims at assisting Vertiv in growing its footprint within the local IT channel market , with the goal of jointly becoming the vendor of choice for anything data centre-related within this space ,” Moss adds .
Canon announces inaugural Channel Partner Programme in Saudi Arabia
During a partner event held on September
20th in Riyadh , Canon unveiled its inaugural Channel Partner Programme , CPP in response to the soaring demand for imaging and printing solutions across Saudi Arabia , especially for laser and inkjet printers among startups and SMEs . The event was attended by 80 key partners and attendees from across the country .
Canon ’ s CPP marks a strategic move to empower distributors , resellers , and systems integrators to cater to both businesses and end users across Saudi Arabia . It is designed to provide integrated access to both its Business-to-Consumer , B2C and Business-to- Business , B2B product portfolios for channel partners throughout the country .
Commenting on the launch of the programme , Ahlam Azhar , Regional Sales Director at Canon Middle East and Turkey , stated : “ The introduction of Canon ’ s
Channel Partner Programme marks a transformative shift in our collaboration with partners across the Saudi market . The programme is complementary to the thriving entrepreneurial ecosystem and the growing need for cutting-edge imaging solutions throughout Saudi Arabia .”
Through this programme , Canon commits to recognising and rewarding its top-performing partners , with the goal of bolstering its presence across Saudi Arabia . The programme provides a range of valuable benefits encompassing resources and opportunities designed to enhance partner success . Partners can access comprehensive collaterals , ensuring they have the marketing materials needed to promote Canon ’ s products effectively .
The programme also offers customised point-of-purchase , POP materials , tailored to individual partner needs . In addition , partners benefit from personalised digital marketing support to boost their online presence , while access to demo units provides them with hands-on experience in Canon products , aiding their sales efforts .
As part of the programme , extensive sales and product training ensure that partners are well-equipped with knowledge , while collaborative advertising opportunities enable joint marketing efforts , further expanding reach . Exciting incentive trips , exclusive promotions , and dedicated events round out the programme ’ s offerings , making it a comprehensive platform for partner growth and success in the growing Saudi market .
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