Intelligent Tech Channels Issue 67 | Page 16

INDUSTRY VIEW

ROLE OF TRUSTED PARTNER FOR CHANNEL AND ENTERPRISES

MAYA ZAKHOUR , DIRECTOR CHANNEL SALES , EASTERN EUROPE , META , IBERIA , LATIN AMERICA AT NETAPP
NetApp ’ s channel industry focus on digital transformation and partner programmes is an integral part of its commitment to helping businesses navigate the digital landscape successfully says Maya Zakhour .

NetApp understands that the digital era brings both opportunities and challenges for businesses . The vendor ’ s mission is to help customers and partners harness the power of data to navigate this complex landscape successfully . Digital transformation has become a strategic imperative for enterprises of all sizes , across industries , and NetApp is committed to being the trusted partner on this transformative journey .

Its data-centric approach to digital transformation sets it apart from the competition . NetApp recognises that data is at the core of every organisation ’ s operation and decision-making processes . As such its solutions are designed to empower businesses to manage , protect , and harness their data effectively .
Whether it is leveraging data analytics to gain valuable insights or ensuring data security and compliance , NetApp provides the tools and expertise to turn data into a competitive advantage .
Collaboration is the cornerstone of its channel industry focus . NetApp firmly believe that strong partnerships are essential for
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