CHANNEL CHIEF
ALI NIMER believes that disruption is about changing the way customers think about their business and their needs . To gain a leading position , a channel partner must become a collaborator and co-creator .
Ali Nimer , Chief Commercial Officer , Injazat
dDescribe your current job role and business model ? Ali recently joined the Injazat team as Chief Commercial Officer with the aim of strengthening tactical strategies and customer experiences . His focus is on amplifying voice of Injazat ’ s customers , enhancing their partner ecosystem , and boosting their digital transformation and smart city offerings . Injazat ’ s end-to-end digital solutions and platforms are tailored to what clients require , to help their businesses thrive .
How can a channel partner disrupt the regional market ?
Injazat operates in an industry that is constantly shifting with the changing times . It is imperative that business models and structures also evolve to adapt to the demands of the customers in the industry . Ali believes that disruption is not just about introducing new products or services , but about changing the way customers think about their business and their needs . To gain a leading competitive position , a channel partner must become a true collaborator and co-creator to provide solutions that go beyond what the customers expect . This is where a channel partner can make a difference .
Ali also thinks that channel partners must invest in research and development to bring innovative digital solutions to the market . Embracing new technologies and willingness to experiment with new business models is also extremely crucial . This could include moving to a subscription-based model , leveraging cloud technology , or partnering with other companies to provide comprehensive solutions .
By being open to change and staying ahead of industry trends , channel partners can effectively disrupt the regional market and gain a leading competitive position .
Which non-competitive business do you admire ?
Ali admires technological solutions that cater to the healthcare and education industries . His favourites include businesses such as Fetchr , Dubbizle , and Anghami , as they have transformed the day-to-day processes . Other innovations he admires are the autonomous Abu Dhabi Taxis and buses available in Yas Island brought by DMT and powered by Bayanat .
Another recent one that Ali liked was the Hayya App , which was developed and used during the FIFA World Cup in Qatar last year . Visitors were able to connect their profiles with their hotels , air tickets , and football match tickets , which allowed users to easily access information enhancing the user experience and ensuring a safe event .
Which aspects of your job role are rewarding , which challenging ?
Ali thinks there is a certain sense of accomplishment in positively impacting Injazat ’ s customers and helping them meet their business objectives . Ali is excited about the evolution of artificial intelligence and its capabilities . Ali is looking forward to new developments in this space . However , the greatest threat for clients comes from companies that do not even exist today . •
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