ENTERPRISE TECHNOLOGY
Technology distribution , how is it morphing
• As technology platforms continue to emerge and develop , the technology distribution landscape is being completely recreated and reshaped .
• There is a shift towards integrated and streamlined distribution models , using data analytics and cloud-based solutions .
• Digital technologies could lead to the convergence of traditional IT distribution with other industries like telecom and cybersecurity .
• Technological advancements and changing customer expectations have created a demand for specialised skills and customised solutions .
• With prevailing macro-economic conditions , large-capitalised distributors are demonstrating interest in acquiring small to mid-size distributors .
• Market consolidation is helping large distributors expand regional footprints and customer portfolios entering new segments .
• Larger players can use economies of scale and synergies to improve profitability and establish competitive advantages .
• One of the primary current day challenges is the escalating cost of capital as interest rates soar .
• Technology distributors are facing immense pressure to assist channel partners in managing cash flow within a capital-intensive industry .
• IT distributors will need to adapt and evolve , staying at the forefront of technological innovations
Digital is the vision
Omnix sees a rapid shift in the traditional roles and responsibilities of technology value added distributors . Digital transformation is the new norm , and it is driving the growth of the regional technology industry .
Technology distributors must offer a wide range of digital solutions that support digital transformation , including cloud computing , security , IoT , and data analytics . Omnix is making significant investments in these technologies to upskills its internal resources .
Most of the technology players have transformed their business around digital technology platforms including cloud , public and private hosting , SaaS , AI , VR and AR , among others . This represents an opportunity for Omnix to offer technology enabled distribution channels including cloud marketplace , e-commerce , online services , and remote assistance . Moreover , Omnix sees an increasing demand from channel partners to use these online channels for sourcing and procurement .
The challenge for channel partners is to leverage the cloud market places available from vendors and distributors , while developing new markets and increasing their end user market reach .
As technology platforms continue to emerge and develop with the rise in AI , Internet of Things , and automation , the technology distribution landscape is being completely recreated and reshaped . There is a shift towards integrated and streamlined distribution models , using data analytics and cloud-based solutions .
Digital technologies could potentially lead to the convergence of traditional IT distribution with other industries like telecommunications and cybersecurity . IT distributors will need to adapt and evolve , focusing on providing value- added services , enhancing customer experiences , and staying at the forefront of technological innovations . •
INTELLIGENT TECH CHANNELS 23