EDITOR ’ S COMMENT
Greetings to the global readers of Intelligent to Tech Channels . As the global winds of recession challenge businesses and industries around the region there are other factors driving consolidation inside the ICT channel marketspace . Digital transformation has opened up the realm of Everything as a Service for enterprise end users .
IT decision makers also under pressure to deliver more from a lesser budget find SaaS , PaaS , IaaS , XaaS extremely effective in meeting their financial requirements while delivering to them best of breed technologies and platforms , through an ondemand model .
On demand licensing models and the movement of hardware and software services to the cloud , has meant significant differences and challenges to the cash model of tier-one channel partners . This has put
pressure on large and medium distributors , globally and in the region , leading to the recent spate of mergers and acquisitions .
However the recent entry of the new tier-one player , AZCOM IT Distribution , into mainstream value distribution , seems to be defying the current odds working against channel expansion and favouring consolidation . Led by stalwarts Nassir Nauthoa and Anand Dathatreya , AZCOM intends to deliver compelling solutions
channel partners through its fit-to our strategy with vendors .
Turn these pages to read more about the driving vision behind AZCOM .
This month we look at the role of online marketplaces in boosting the sales model of regional channel partners . We ask the industry should regional channel partners include online marketplaces in their go to market strategies and what are the opportunities and challenges around this move ?
Prior to the pandemic , experts had predicted that online marketplaces would replace the traditional B2B transactional model . However , the pandemic has accelerated this shift , leading to an increase in deployment of online marketplaces over the past few years . Executives from Eaton , Mindware , and Texub share their perspective .
And in this month ’ s popular profile section we present Channel Chief executives from Cloudian and Forescout .
Happy readings !
Arun Shankar Managing Editor arun @ lynchpinmedia . com
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