FINAL WORD
decisions and help partners to adopt the same business strategy .
Mindware is leading the change in digital transformation with the Mindware Cloud marketplace , automation tools , supply chain capabilities , and as-a-service education portals . The emergence of online marketplaces presents both a significant opportunity and a challenge for the entire channel ecosystem . More vendors are offering their solutions on their own digital storefronts , while also leveraging distributors ’ marketplaces .
This increases their reach , gains access to new routes to market , and ensures that the channel adapts to the evolving needs of vendors .
Mindware saw this as an opportunity to fill the gaps with resellers to assist them in navigating complex XaaS licensing models and simplify their purchase process . Mindware has launched its marketplace few years back . Mindware ’ s marketplace offers its partners a range of aggregated cloud solutions from hyperscalers , private cloud providers , and ISVs , in addition to its cloud professional and support services .
This approach helps partners and their clients with their cloud transformation journey and enables them to cross-sell and upsell . The marketplace provides a smooth user experience , and the platform ’ s API integrations automate the subscription and consumption management required for highvolume cloud and XaaS business .
Macro-economic challenges
With recent economic changes and challenges , as well as addition of many dynamics to the global trading and commerce industry , Mindware can play a pivotal role in supporting and facilitating digital transformation across geographies in general and emerging countries in specific .
Mindware provides financial capabilities in a financially challenging world today . Its legal presence in most Middle East and African countries , as well as warehouses in a dozen countries across the region , enabling it to offer faster delivery and an efficient supply chain .
Mindware ’ s services focus on enabling partners rather than competing with them and offers technical expertise in tailoring solutions for partners and customers . Technical services include pre-sales support such as consultation , implementation , integration , and training , which help its partners and resellers identify and deploy the right solutions to their clients .
Mindware also offers post-sales services such as managed services and cloud services , which provide support and maintenance to ensure solutions meet clients ’ needs over time .
Mindware offers services in emerging areas such as AI , IoT , DevOps , and security , providing the necessary support and expertise to help its customers stay ahead of the curve and achieve their business goals . Mindware is committed to delivering the highest level of service and support , and to being a true partner to customers in the region and beyond .
Mindware Academy was launched in 2022 , which is an internship programme that aims to develop technical skills and invest and train students in real world scenarios with practical experience , enabling them to prepare for future jobs in the industry . There is a skills gap in the region , and this programme aims to bridge that gap by providing young talent with the opportunity to gain valuable hands-on experience . Apart from developing new talent , it is equally important to retain top talent .
Mindware is a global IT distributor that combines the best of both worlds with global best practices tailored to the region ’ s individualities . Mindware offers a portfolio of 50 + vendors covering an array of technology verticals such as security , infrastructure , and networking . The services division has 40 solution and presales consultants and focuses on enabling partners . Mindware has a strong financial position that enables it to finance the most complex deals .
I share the journey of our own company as an example of how the market is changing and how value-added distributors need to adapt to stay ahead of the curve . •
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