One of the most challenging aspects for the IT industry is to get its technology channel ecosystem competent enough to sell out digital transformation solutions . And a related challenge is for channel partners to become successful enough to meet the expectations of their end customers .

In this month ’ s lead feature we present how Tech Data APJ , part of TD SYNNEX , is aggregating and orchestrating the right stack of digital solutions to meet the expectations of their channel partners .

Despite being beset with similar volatilities as the global market , the Asia Pacific region is showing a demand for IT . According to IDC , the market for ICT in APAC is forecast to touch US $ 1.4 trillion by 2026 and expects that organisations in the region will increase

spending on digital technology that will grow 3.5x times the economy this year .

According to Bennett Wong at Tech Data APJ , the region continues to be an emerging market where resourceful , accomplished partners are on the rise and so is the demand from enterprises , and funded ventures to secure their expertise .

The technology landscape is changing and there is a thrust toward cloud native technologies , while subscription models

emerging as being essential rather than choices . Filling gaps in capabilities and complementing their existing go-to-market strategies with friendly technology solutions is a key indicator of a partner ’ s performance and reliability .

Given this backdrop , partnering with a solutions aggregator and distributor is the first and most important step that channel partners can take to create an IT strategy . As regional enterprises embrace digital transformation , migration to the cloud is the initial stepping-stone and we continue our debate with the industry on what is the opportunity for channel parties to help enterprises begin their cloud journey . Executives from NetApp , Fortinet , Cloudera , Palo Alto , Bespin Global , share their point of view .

And in this month ’ s popular profile section we present Channel Chief executives from Alteryx and Pure Storage .

Happy readings !

Arun Shankar Managing Editor arun @ lynchpinmedia . com

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