Q & A
EDITOR ’ S
WITH RANSOMWARE AND CYBERATTACKS AT AN ALL-TIME HIGH , HOW CAN SOLUTION PROVIDERS HELP CLIENTS TO IMPROVE THEIR ENDPOINT SECURITY POSTURE ?
As new technologies transform endpoint security management , organisations should adopt certain best-practices to thrive in the ever-changing threat landscape . To succeed together , channel partners must set collaborative goals and discuss how they can combine their resources and competencies to have truly synergistic relationships . Additionally , as the cybersecurity space is constantly evolving , it is important to have information flow across the channel so that new innovations and insights can be spread across the distribution network . It is no more about positioning solutions fast and first . Channel partners are now successful when they lead with true solution positioning and an innovative engagement model where
Endpoint security management is a policy-based approach to network security that requires endpoint devices to comply with specific criteria before they are granted access to network resources . Endpoints can include PCs , laptops , smart phones , tablets and specialised equipment such as bar code readers or point of sale ( PoS ) terminals . Endpoint security management systems , which can be purchased as software or as a dedicated appliance , discover , manage and control computing devices that request access to the corporate network . Industry experts share insights how channel partners in MEA can helping their clients to develop comprehensive endpoint security management policies .
MERIAM ELOUAZZANI , REGIONAL CHANNEL MANAGER META , SENTINELONE
they offer value addition services that differentiates them from others and make them the perfect technology consultants that our customers need .
With so many competitive solutions out there , it makes it impossible for customers to master all available products and to choose the right solution for their IT environment and the right channel partner to provide them with the expected quality of deployment and service attached . Today , enterprise customers require the best solutions and the best services to be offered and a high-quality engagement proposed from both the reseller and vendor . While our customers demand strong consultants to align with , opportunistic engagement doesn ’ t position the channel partners as trusted advisors . This then puts pressure on the resellers to invest in the right expertise while being in a highly competitive market . The successful resellers lead with an innovative engagement with value addition services being offered to their major customers at a reasonable cost .
Channel partners should have the right go-to-market ( GTM ) strategy and the right channels to spread the knowledge around cybersecurity and allow the customers to make educated decisions around their endpoint and cybersecurity strategy . Our customers play a large role in determining the next-generation products with an autonomous XDR platform that simplifies cybersecurity .
Following the exponential increase in cyberattacks over the past few months , organisations in the MEA region are now prioritising cybersecurity . The constantly evolving cybersecurity market brings about new technologies for securing endpoint and the changing technologies reflect an ever-present truth : cyberthreat actors keep evolving and defenders need to stay on , or more , steps ahead .
As a result , AI and Machine Learning are gaining traction as reliable technologies . These have the potential to provide comprehensive protection to a variety of endpoints and connected devices . One of the new and innovative AI-driven technologies is Extended Detection and Response ( XDR ), an evolution of EDR , Endpoint Detection and Response . Backed by AI and Machine Learning algorithms , an XDR platform brings visibility , automated detection and response and operational simplicity to enterprises .
INTELLIGENT TECH CHANNELS 51