Ring , the home security company , recently signed a distribution agreement with leading value-added IT distributor and service provider , Mindware . The collaboration with the UAE-based IT distributor will see greater availability of Ring ’ s DIY home security devices across the UAE and wider Gulf region . The collaboration will also support the vendor in maintaining a strong presence with resellers and professional installers .

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The collaboration with the UAE-based IT distributor will see greater availability of Ring ’ s DIY home security devices across the UAE and the wider Gulf region .

The collaboration will support the company in maintaining a strong presence with resellers and professional installers . This will enable greater engagement with key channel stakeholders through regular touchpoints and in-depth product training .

Ring provides reliable , easy-toinstall home security products that offer customers peace of mind to protect their homes . Products such as Video Doorbell Pro 2 offer an extra layer of protection to homeowners through powerful features such as 3d motion detection , 1536p HD head-to-toe video , colour night vision and motion alerts , all via the Ring app on a smartphone or tablet .

“ Over the years , Mindware has earned a reputation as a leading value-added distributor and service provider in the region . We are excited to work with them as we expand our product availability in the UAE and Gulf region . We look forward to working with Mindware , to bring our products closer to homeowners and continue to provide peace of mind to more customers across a number of cities and countries ,” said Mohammad Meraj Hoda , Vice President , Emerging Markets at Ring .

From left : Mohammad Meraj Hoda , Vice President , Emerging Markets , Ring and Nicholas Argyrides , General Manager , Gulf , Mindware

“ Since our inception , we have reimagined home security and consistently developed our product offering , culminating in state-ofthe-art products such as Ring Alarm , Video Doorbell Pro 2 , Floodlight Cam Wired Pro and Stick Up Cams for indoor and outdoor usage . As a home security specialist , we have a dual focus – to keep homes safe with easyto-use home security products , while also changing the way consumers perceive home security as an accessible , simple way to add convenience and presence to their property .”

Nicholas Argyrides , General Manager , Gulf at Mindware added : “ Ring offers a wide range of innovative , DIY home security products and services . We are delighted to enhance our existing offerings with one of the leading brands in the smart security space . Always thinking of our customers first , the addition of Ring to our portfolio makes perfect sense , especially with Mindware ’ s recent focus on the small and mid-market segments and our goal of reaching even more partners across the region . The timing of launching this collaboration is also ideal , being aligned with the recent launch of the Mindware Online Store serving our UAE partners .”

Mindware will work with Ring to provide product support across the region via in-depth Ring product training and joint customer visits . The distributor will offer the full portfolio of Ring products , with a focus on Ring Alarm , Video Doorbell Pro 2 , Floodlight Cam Wired Pro and Plus and Stick Up Cams . •

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