Mindware is one of the leading value-added distributors ( VADs ) in the Middle East and Africa . The VAD recently announced that it had been awarded the prestigious title of EMEA Distributor of the Year 2022 by Dell Technologies for the second consecutive year . The annual awards by Dell recognise partners that exemplify the vendor ’ s mission and contribute to driving business through industry leadership and outstanding performance . Mindware was awarded for its ability to promote , distribute , and provide implementation services support across the region for Dell ’ s innovative technology and services portfolio that helps organisations build their digital future and transform the way they operate .

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The annual awards by Dell recognise partners that exemplify the vendor ’ s mission and contribute to driving business through industry leadership and outstanding performance . Mindware was awarded for its ability to promote , distribute and provide implementation services support across the region for Dell ’ s innovative technology and services portfolio that helps organisations build their digital future and transform the way they operate .

Mindware and Dell Technologies have had a longstanding successful partnership for over 21 years . The distributor maintains an extensive ecosystem of more than 4,000 partners , all of whom are skilled in various domains and always supported by the distributor ’ s team .

Mindware employs a dedicated Dell Technologies Business Unit that works closely with the vendor and promotes and deploys solutions with excellent service quality and technical support . The distributor also has been running a dedicated cloud practice that is fully aligned with Dell Technologies to achieve its regional vision . The company has been training and enabling its partners to deploy Dell Technologies ’ solutions for cloud migration , which is one of the major Digital Transformation drivers today for any enterprise .

“ We congratulate Mindware and appreciate their ongoing commitment to our brand through distribution excellence ,” said Ashraf Hamid , Managing Director of Distribution for Middle East , Turkey , Russia and Africa at Dell Technologies . “ With the ongoing pandemic , we understand the challenges faced by distribution businesses and acknowledge the impressive resilience , professionalism and inventiveness shown by Mindware that has helped Dell penetrate the market .

“ This award recognises Mindware ’ s business alignment to Dell ’ s strategy , their differentiated performance , various growth initiatives and the breadth of solutions we jointly bring to market . We look forward to even more success in the future together .”

Speaking about the award , Philippe Jarre , CEO at Mindware , added : “ This is indeed a wonderful accolade ! Winning the award for the second year in a row is testament to our distribution leadership . I attribute a large part of the success to our understanding of the complexities of solution-selling as opposed to the typical transactional dealings . We also share the same ideals and principles as Dell Technologies , such as our team spirit and winning culture .

“ Our companies , therefore , work seamlessly together . Our partnership has gone from strength to strength over the years . We thank Dell for this recognition and reiterate our continued commitment to maintaining a long-standing , mutually beneficial relationship .” •

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