ENTERPRISE TECHNOLOGY
VMware is cloud-agnostic , which means our solutions are compatible with all the main cloud providers , so we can help customers in any area where they are looking to build out their cloud environment . While the channel partners help ensure we have a strong presence in all the right regions , our open approach to cloud ensures that we can help customers with whatever combination of cloud they are focused on . We have an offering for everybody , and that has put VMware in a very strong position to help our customers .
Are partners ahead of the curve when it comes to offering services ?
Our partners are definitely ahead of the curve , and we hope that Partner Connect 2.0 will cement that lead . We are learning so much from our partners because of the way they have developed from being resellers to become services experts . They have successfully transitioned from a business model based on big one-off deals , to a model based on more stable recurring
VMware Explore Europe audience revenues from Software- As-a-Service and consultancy . Their advancement in services and growing expertise as consultants is a major advantage for VMware , bringing us closer to customers who we otherwise may not be able to reach .
How is the Middle East performing from a channel perspective ?
The Middle East region is performing exceptionally well . VMware was already experiencing strong growth from large organisations in sectors ranging from government to healthcare and education . Now , thanks in large part to our partners , we are experiencing solid growth in the commercial space with small-to-medium size organisations . Our solutions are becoming ever more relevant as our customers broaden their IT knowledge and capabilities and push forward with transformation plans . The smaller companies now have some of the most powerful IT and some of the best deployments , and the Middle East remains an area of huge potential .
The VMware team in the Middle East is doing an excellent job of leveraging the
VMware Partner Connect
VMware Partner Connect is designed to maximise partner investments and to help partners harness the growing opportunity in multi-cloud . As a single , unified , global program , Partner Connect ’ s new framework provides a flexible point system that rewards partners throughout the value continuum . It is focused on driving partner capabilities aligned to VMware SaaS and subscription strategy inclusive of all business models and routes to market , allowing partners the flexibility to choose their own journey mapped to how they go to market , whether they want to resell software or services , manage or host services , or provide value-add services to their customers .
partner ecosystems . They realise that you can ’ t do everything alone and you need an army of experts to help you . We have got the products that the customers want , and the ecosystem that can help bridge the gap , which explains much of our on-going success .
Why do channel partners want to choose VMware ?
VMware has a reputation for cloud innovation , and we continue to evolve . We have great solutions such as vSphere and vSAN , which are at the heart and soul of all our customer implementations , and which are now even more ready to spread the benefits of the cloud . For example , vSphere 8 , the enterprise workload platform , brings the benefits of cloud to on-premises workloads , supercharges performance through DPUs and GPUs , and accelerates innovation with an enterprise-ready integrated Kubernetes runtime .
Aside from the technology , the way we have devised Partner Connect means that
INTELLIGENT TECH CHANNELS 21