Intelligent Tech Channels Issue 57 | Page 37


Ring named Mindware as distributor for UAE and Gulf countries at GITEX GLOBAL

Ring , the home security company , used its appearance at GITEX GLOBAL 2022 to sign a distribution agreement with regional value-added IT distributor and service provider , Mindware . The collaboration with the UAE-based IT distributor will see greater availability of Ring ’ s DIY home security devices across the UAE and wider Gulf region .

The collaboration will support the company in maintaining a strong presence with resellers and professional installers .
“ Over the years , Mindware has earned a reputation as a leading value-added distributor and service provider in the region ,” said Mohammad Meraj Hoda , Vice President – Emerging Markets , Ring . “ We are excited to work with them as we expand our product availability in the UAE and Gulf region .”
“ Ring offers a wide range of innovative , DIY home security products and services ,” said Nicholas Argyrides , General Manager – Gulf , Mindware . “ We are delighted to enhance our existing offerings with one of the leading brands in the smart security space .
“ Always thinking of our customers first , the addition of Ring to our portfolio makes perfect sense , especially with Mindware ’ s recent focus on the small and mid-market segments . The timing of launching
this collaboration is also ideal , being aligned with the recent launch of the Mindware Online Store serving our UAE partners .”
Mohammad Meraj Hoda , VP – Emerging Markets , Ring ( L ) and Nicholas Argyrides , General Manager – Gulf , Mindware

Nutanix unveils Partner Programme updates and incentives at GITEX GLOBAL 2022

Christian Alvarez , Senior VP , Worldwide Channel Sales , Nutanix

Nutanix , a provider of hybrid multicloud computing solutions , recently announced at GITEX GLOBAL 2022 the next era of Elevate , a global partner programme designed to redefine the partner engagement journey .

Nutanix has evolved the Elevate programme focus to provide a better experience for the entire partner ecosystem and customers throughout the customer lifecycle , while staying true to the program ’ s unified framework . This includes an expanded benefits package to build a partner profit continuum .
“ The IT industry is at an inflection point in how customers want to procure and consume technology ,” said Christian Alvarez , Senior Vice President of Worldwide Channel Sales at Nutanix . “ With our updates to the Elevate programme , we ’ ve addressed many of our partners ’ needs to engage with customers through their lifecycle – not just
selling the technology , but enabling them to adopt , perform , expand and ultimately renew . Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives .” In the past year , Nutanix has rearchitected its go-to-market strategy , programmes and tools to provide partners more control , insights and efficiency over sales cycles . •