INTELLIGENT SOFTWARE

AS , an analytics vendor , has signed a partnership with Moro Hub , a subsidiary of Digital DEWA , the digital arm of Dubai Electricity and Water Authority ( DEWA ). SAS will adopt Moro Hub ’ s cutting-edge cloud services to fortify its AI based industry solutions to businesses in Dubai and accelerate their Digital Transformation journey .

The partnership was signed by Marwan Bin Haidar , Vice Chairman of Digital DEWA and Tayfun Topkoc , Tayfun Topkoc , General Manager for the Middle East , Africa , Turkey , and Central Asia at SAS on the sidelines of the Innovate on Tour Executive Experience 2022 by SAS .

As part of the new partnership , SAS will utilise Moro Hub ’ s multiple cloud services on a single platform to increase the agility , scalability , and security of its data management solutions . Coupling the SAS ’ s AI-based industry solutions with Moro Hub ’ s multiple cloud services , will help customers easily provision their IT infrastructure for storage , and manage high volumes of data in a streamlined manner , while being cost efficient .

Bin Haidar said : “ This partnership with SAS is part of our commitment to support the Digital Transformation of businesses in the region by providing them the best technology has to offer . In these times , when businesses are concerned about their continuity and relevance in the market , it is imperative that we use our expertise to deliver innovative solutions that can transform challenges into opportunities . We are confident that this partnership will accelerate the cycle of innovation to offer unmatched AI based industry solutions to businesses in the region .”

Commenting on the new partnership , Topkoc , said : “ We are delighted to announce our partnership with MORO Hub , given its unique offering in secure , resilient and highly available multiple cloud services . This is the next step in our cloud-first strategy . As a customer-centric company , this partnership comes in light of our pursuit of leveraging our expertise and enhanced AI-driven data management solutions for the benefit of our customers in Dubai , which closely aligns with the UAE national strategy for Artificial Intelligence 2031 which centres on furthering the trajectory of business growth and ensuring customer happiness .”

Michel Ghorayeb , Managing Director UAE , SAS , stated : “ We are working with cloud service providers across the region , in public , private and hybrid sectors . Today , SAS is in a unique position to offer end to end solutions including deployment and management services on the cloud to provide a risk-free , cost effective , highly scalable and agile operational model for AI . And what we see is that customers need a fusion of technology and a know-how which will allow for results and bring value fast .” •

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