MIDDLE EAST

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MIDDLE EAST

The demos offer customers and prospects a fully interactive way to explore a solution ’ s features and capabilities without the need for any cumbersome registration or log-in . The Middle East and North Africa ( MENA ) region ’ s spending on SaaS grew 18.9 % last year and is projected to grow a further 16 % this year . “ This growing appetite for clouddelivered , subscription-based software is causing exponential growth in the number of offerings available . While the benefits of this trend include greater choice and negotiation capabilities for buyers , it has the potential to leave them overwhelmed and unable to effectively evaluate and select the solution that best fits their requirements ,” said Bertrams Lukstins , Co-Founder at Zumvie .

The company ’ s market analysis reveals that 57 % of the SaaS selection process is completed before buyers even approach a SaaS company ’ s sales team . “ Our solution enables SaaS providers to gain an edge during this critical consideration stage as it allows prospects to experience , rather than just read about the solution ’ s features and functionality ,” said Lukstins .

“ Equally important , it enables companies to be far more thorough and effective in

Arturs Valenieks , Co-Founder and CTO Zumvie and Bertrams Lukstins , Co-Founder

their analysis of SaaS solutions . This can help even the disablement of features so the ensure they shortlist the offerings that best demos can focus on specific aspects of meet the unique needs of their organisation the solution that SaaS providers want to while sidestepping the frustrations they ’ d highlight . Moreover , customers can leverage typically face with traditional , lengthy sales any existing tools , such as Google Analytics and evaluation processes .” and Hotjar , to understand exactly how their A major value proposition of Zumvie ’ s demos are performing . platform is that it eliminates the need

Outlining the company ’ s commitment to for SaaS companies to commit precious continuous innovation and enhancement , technical resources to the task of setting Arturs Valenieks , Co-founder and CTO at up their fully interactive product demos . Zumvie , said : “ Within the next couple of To set up their demos on the platform , months , we will have built out an advanced these SaaS companies simply need to start analytics panel which will enable our a subscription and are given access to a customers to see how people are engaging powerful dashboard that enables them to with the demos . We are also on track to roll create an unlimited number of demos . out a walkthrough feature that will allow Each of these can be highly customised companies to guide visitors through the demos with specific starting points , test data and and elaborate further on available features .” •

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