Intelligent Tech Channels Issue 54 | Page 33

Datadobi is a global player in unstructured data management , bringing order to heterogeneous unstructured storage and hybrid-cloud environments via its StorageMAP and DobiMigrate solutions . The company has partnered with Climb Channel Solutions to help EMEA enterprises have access to the world ’ s foremost unstructured data management solutions from trusted VARs and MSPs .

Datadobi and Climb Channel Solutions today announced that they have expanded their partnership agreement , under which Climb will now offer Datadobi ’ s unstructured data management solutions to resellers and solution providers across EMEA .

In terms of the agreement , Climb channel partners in EMEA will now be able to enhance their invaluable consultative services and IT deployment and management expertise with all of Datadobi ’ s unstructured data management solutions , including the newly announced StorageMAP .
In turn , these strategic channel partners , trusted by enterprises across the region , will now have streamlined access to the most innovative , reliable , and cost-effective solutions for moving , managing , and
protecting data across heterogeneous on-premises , remote , and cloud environments . As a result , significant Digital Transformation hurdles will be overcome and eliminated .
Research firm IDC predicts that , over the next five years , more than 80 % of the data collected by organisations around the world will be unstructured data , and that will only continue to grow 40 to 50 % per year for most enterprises . In an analyst brief titled , “ The Data Mobility Engine as the Foundation for an Efficient Data Management Strategy ” authored by Eric Burgener , Research Vice President , Infrastructure Systems , Platforms and Technologies Group , IDC , he urges organisations to implement a comprehensive data management strategy to confront this increasing influx of data .
“ Indeed , this is what we are seeing and hearing from our strategic reseller and solution provider partners . Enterprise organisations are facing a multitude of challenges as they work to reign in control of their exponentially growing unstructured data environments . This is particularly true as it pertains to their ability to move their unstructured data to the cloud , be it onsite or a public cloud such as AWS , Azure or Google ,” said Jane Silk , Vice President , Distribution , EMEA , Climb Channel Solutions . “ With Datadobi , our channel partners can deliver the ideal solution for understanding , moving , optimising , and protecting NAS and object data across and between any onsite or cloud environment .”
Silk said : “ Moreover , with these added capabilities , as we have already seen happen in the US , our EMEA channel partners will bolster their trusted advisor status , drive additional business opportunities , and dramatically grow their bottom-line .”
Matthias Nijs , Vice President of EMEA Sales , Datadobi , said : “ We are delighted to be expanding our presence in the EMEA region with Climb , a channel solutions provider that is synonymous with enabling channel partner success with the most advanced and disruptive technologies .
“ We look forward to continuing our work together providing VARs and MSPs with the technology , enablement , and support necessary to meet enterprise customer requirements , and in doing so , take their businesses to the next level .” •