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Zoom Up incentivises and empowers partners to gain further knowledge and expertise , expand their customer reach , and differentiate their business by providing five key business benefits :

• Launch of Zoom Phone with native capabilities : Enables qualified partners in select countries to sell the full suite of Zoom Phone licences with Zoom calling plans , opening the opportunity for reseller partners to easily offer the full Zoom Platform

• A single and simple architecture : A unified , holistic framework enables further alignment and cohesiveness between Zoom and partners – such as resellers , carriers , distributors , ISVs , Master Agents , referral partners , and more – by providing an easy-to-follow pathway that clearly communicates requirements and benefits

• Rewards for partner investment : This newly redesigned programme directly aligns partner rewards with the partner ’ s level of investment in Zoom , incentivising continued growth within Zoom ’ s rich ecosystem of partner resources

• Expertise and transformation : Zoom Up gives partners the opportunity to expand their Zoom skill sets through new competencies and accreditations . Zoom Up provides a clear roadmap of how partners can further develop their desired areas of expertise

• Marketing to accelerate partner growth : The new Zoom Up Partner Programme is also unlocking additional marketing benefits and resources for partners . From the Partner Demand Centre for demand generation in any language , to additional marketing development funds for the highest levels of the Zoom Up Partner Programme

“ Our partners are fundamental to our growth and success at Zoom , which is why we are constantly evaluating new ways to improve and offer additional benefits to our partner ecosystem ,” said Laura Padilla , Head , Global Business Development and Channel , Zoom . “ Just as Zoom focuses on delivering happiness to our customers , we strive to deliver partner happiness , which is why I am extremely excited about the introduction of the Zoom Up Partner Programme . The introduction of Zoom Up is the next phase in our continued evolution and demonstrates our commitment to joint success with our partners .”

Eric Chanh , Founder , Chief Revenue and Strategy , Cloud Warriors , said : “ As a Zoom partner , we at Cloud Warriors are expanding and investing more time and resources into Zoom as a result of the Zoom

Up Partner Programme . Specifically , we are hiring multiple US veterans a month to assist with this new expansion as we continue to work closely with Zoom and grow our business . Zoom understands the importance of their partners and is going above and beyond to reward us for our efforts and hard work . This framework provides us with the tools we need to be successful , and I look forward to our continued collaboration with Zoom .”

Ryan Simpson , Group Manager Workplace Collaboration at Vocus , added : “ Throughout our three years as a Zoom partner , Zoom has constantly demonstrated its commitment and care to partners as we work to grow our business and experience an ever-changing industry . This partner programme will provide us with the best tools , support , and services possible , allowing us to better serve our customers . We are thrilled to be a part of the Zoom partner ecosystem and can ’ t wait to reap the benefits of the Zoom Up Partner Programme .”

“ With workstyles increasingly diversifying , the Zoom video communications platform has become an indispensable tool in this new era , which is why as a Zoom partner , SoftBank has been providing Zoom services to many customers ,” said Hiroki Taketsuna , Vice President , Head of Enterprise Product and Business Strategy Division , Enterprise Business Unit at SoftBank Corp . “ We look forward to continuing to offer Zoom services to our customers to help their business succeed , including Zoom Phone with native capabilities .” •

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