Intelligent Tech Channels Issue 51 | Page 21

ENTERPRISE TECHNOLOGY
the MEA markets . Most importantly , we are focusing on enhancing existing propositions . For example , there is a need for greater personalisation , with customers increasingly seeking curated suggestions and services . However , hyperpersonalisation requires nuanced insights and greater usable data . Mechanisms to harness omnichannel data points and ensure the data is clean will warrant greater focus this year . In addition , WebEngage is looking forward to face-toface client interactions , which are vital in understanding pain points , expectations , and new opportunities .
How is WebEngage helping enterprises in MEA to build a solid data foundation and accelerate growth in the verticals they serve ?
To incentivise enterprises to build a solid data foundation , WebEngage is demonstrating the potential positive outcomes through existing success stories . The credibility increases only when you can substantiate your claim with quantifiable results . Furthermore , we are raising awareness of a single-stack Retention Operating System that can seamlessly collate user data , provide real-time insights , and accelerate organic growth .
Which industry verticals are adopting WebEngage solutions and what ’ s driving most of your business growth ?
WebEngage clients operate in industries like e-commerce , EdTech , FinTech , FoodTech ,
INTELLIGENT TECH CHANNELS 21