Q & A
EDITOR ’ S
HOW CAN CHANNEL PARTNERS GROW THEIR BUSINESS IN THE ENTERPRISE STORAGE MARKET ?
The Middle East and Africa ( MEA ) enterprise storage market has been constantly evolving and has seen significant growth over the last two years . This growth was accelerated mainly as a result of organisations driving Digital Transformation agendas , remote work , and e-commerce offerings during the pandemic , thereby contributing to the development and growth of the data storage market through increased infrastructure investments . Verticals that led this wide-scale adoption include public sector undertakings , banking and finance , and the education sector among others .
Prompted by the demands of Digital Transformation and new business realities , a growing number of organisations in MEA are planning to modernise their compute , storage , and data protection infrastructure in the immediate future . They are looking to specific technology to help streamline their IT infrastructure while meeting all the new business requirements . These technologies
Enterprise storage is a centralised repository for business information that provides common data management , protection , and data sharing functions through connections to computer systems . Industry pundits share insights on the enterprise storage market and data centre modernisation , and guide channel partners on how they can grow their businesses as opportunities abound in this market segment .
MOHAMED EL ZOMOR , REGIONAL SALES DIRECTOR , STORAGE PLATFORM SOLUTIONS , MERAT , DELL TECHNOLOGIES
include software-defined storage ( SDS ), cloud , cybersecurity enhancements , NVMe , Artificial Intelligence ( AI ) and Machine Learning ( ML ).
For IT resellers , this presents an ideal opportunity to identify shifting market needs and tailor their solutions to address customer concerns . At Dell Technologies , we are committed to our partners ’ growth and believe it is our responsibility to help resellers drive a healthier business and ensure they achieve higher return on services such as deployment , data migration and application re-platforming .
As business requirements change in today ’ s fast-moving digital era , channel partners have a major role to play in anticipating , forecasting and addressing the market shift even before the customer registers a need . By aligning IT needs to business objectives , channel partners can orchestrate a host of tools and resources to analyse , evaluate and report on system health , providing personalised recommendations .
To truly optimise a server and network infrastructure , it ’ s key to have a comprehensive and resilient approach that integrates existing solutions while simplifying containersation , softwaredefined storage and data protection . At Dell Technologies , we believe it is our responsibility to help our partners drive a healthier business . We encourage our partners to get certified to be able to offer their services which helps them create and leverage new growth opportunities while driving their profitability .
A critical business challenge seen across the region is the prevalence of traditional storage architectures and technologies which are often not the best way to deliver the agility that IT organisations need in today ’ s business environment for improved productivity .
As businesses move to more data-centric business models , the IT infrastructure that captures , stores , protects , and analyses the data becomes more mission critical . As a result , having the right solution and know-how to support extremely high levels of availability is another pain point for enterprises when making storage purchase decisions .
Today , IT managers are under constant pressure to address and manage growing infrastructure needs . In addition to this , their roles have evolved and they are expected to become enablers and innovators within their organisations . The fast-changing business environment also requires them to be on top of trends , opportunities and have a thorough understanding of the competitive landscape .
At Dell Technologies , we assist our partners in building their capabilities and help them in adopting innovative strategies to enable them to respond quickly to new opportunities , new markets and new technologies . We believe it is the responsibility of the vendors to empower their respective industry and channel ecosystem with practical training , certifications and the right materials around the technology solutions they offer .
INTELLIGENT TECH CHANNELS 51