ENTERPRISE TECHNOLOGY
develop recurring revenue businesses that ensure profitability .
What is ASBIS telling its partners to focus on this year and why ?
A huge focus for ASBIS and its channel ecosystem this year is on value . To this end , we have established and or cemented our video conferencing , networking , server and storage businesses and we continue to unlock and identify new countries and market verticals across the broader EMEA market . Furthermore , we continue to dominate the components market and have expanded into Africa with an aggressive yet ambitious strategy . We continue to reinforce our component business in the Middle East and have augmented it with a push into gaming and gaming solutions .
We want partners to take advantage and capitalise on the opportunities that have emerged during the global health crisis that have opened up opportunities for them as companies are upgrading their IT infrastructure especially in the networking , telephony , server , and storage segment . We believe the gaming solutions space , IP telephony and video conferencing solutions business presents a huge opportunity for ASBIS , and its partner ecosystem to grow in these technology verticals and conduct business profitably .
ASBIS has been ramping up its channel activities and onboarding new vendors and in December 2021 , ASBIS Enterprise PLC reported record high sales . What would you attribute this excellent performance to ?
As pointed out earlier , despite the recent turmoil around our regions , I can confirm that our company is strong and ready to weather any unlikely situation which might appear in our way . Our 30-year history has proven that we know how to manage crises and we are confident that our company is at its best to manage .
The market is experiencing channel stability , and we are seeing a lot of resellers and solution providers engaging in developing their businesses to be more value and solutions focused
We have started 2022 in a very strong manner , and we are very confident about business this year . It is in our DNA to aim higher and predict growth during the beginning of every year and therefore we set ourselves ambitious plans . We want to be a leading IT distributor with added value and in doing so we want to grow our business because we firmly believe that when we grow our partners also grow .
To this end , we will enhance our focus in different areas and verticals of our business . We will continue to push our components business to new heights , look for partnerships with vendors in the solid-state drives ( SSD ) market and up the momentum with gaming equipment vendors . In addition , we are looking at adding vendors who play in the IP video cameras and continue augmenting and reinforcing storage business as a continuation from last year . Our aim is to position ASBIS as the central point and one-stop shop for technology dealers and solution provider partners for ICT and IT products in the Middle East and Africa geography .
Which countries are a key focus for ASBIS in 2022 in the Middle East ?
We have the privilege of serving a broad and growing region in MEA . That being the case , our business in South Africa has been growing and that has helped us to spotlight Kenya and Tanzania in the Central and East African region . Business in this important part of the African
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