FUTURE TECHNOLOGY available to customers big and small . As a 100 % channel company , we cannot be successful without our channel partners , hence we leverage their skills and expertise in everything we do . As always , we incentivise our partners to bring prospects to Pure and work with strategic partners on attractive , performance-based rebate programmes .
For end-users , as part of our Evergreen subscription , they have access to the ‘ Love Your Storage ’ programme , which is essentially a no quibble , money back guarantee . They have access to a ‘ Right Size Guarantee ’, to give end users peace of mind that our sizing will be accurate and our standard Flat and Fair maintenance which does not escalate . For Gold subscription customers , this premium offering allows them to keep their hardware platform modern throughout its life whilst giving them market related trade-in values for Pure equipment being upgraded .
One of the biggest challenges that vendors playing in the data protection solutions space face is how to help channel partners to unlock value in this segment . How is Pure Storage aiding channel partners to unlock value in this market segment ?
Once an end-user buys into Pure Storage , more and more workloads join our data platform to take advantage of our performance , efficiency and ease of use . This is a constant opportunity for channel partners to sell upgrades and professional
services . And since we also have Fast File and Object solutions , sontainer storage solutions via our PortWorx acquisition and our increased focus on integration with data protection independent software vendors ( ISVs ), there is a near constant stream of opportunities to discuss meaningful solutions to a customer ’ s data challenges . Tied to our hybrid cloud solutions such as Cloud Block Store on Azure and AWS , Pure Storage is one of the few pure play data
Businesses need to be as agile as possible to make decisions quickly and take advantage of all technologies that enable their business to operate as they want .
storage platforms that span on premises , cloud and multi-cloud deployments with enterprise availability and features across all locations . Selling the portfolio becomes key to partners after the initial sale .
Does Pure Storage have a channel partner programme or ecosystem of partnerships that it is working with to empower solution providers on how to tackle data protection and ransomware challenges ?
Yes , we do . We have integration with all major backup software providers , and we have a native ransomware mitigation feature called SafeMode snapshots which all customers have access to at no additional cost . Our FlashArray // C , QLC based Tier-2 platform is very compelling for next gen data protection workloads and we have seen excellent success in the enterprise for this platform . Backing up enterprise workloads to flash is now absolutely affordable !
Which industry verticals have been the worst impacted with ransomware in South Africa and across the rest of the African continent ?
Publicly available data suggest the public sector and small to medium sized business ( SMBs ) have been impacted the most .
Given that most companies in Africa have adopted a hybrid working policy , how is Pure Storage positioning itself to ensure that businesses in Africa continue to utilise solutions within your stable that support remote working ?
The key here is agility . Businesses need to be as agile as possible to make decisions quickly and take advantage of all technologies that enable their business to operate as they want . They should never be boxed in based on a technology decision .
To that end , Pure Storage enables true hybrid-cloud architectures that embrace all data locations and data mobility . Customer data is at the core of every technology decision we make , and we want to manage , protect and be able to move that data as the customer requires .
Supply chain issues are also now heavily affecting customer ’ s ability to make quick decisions because most IT vendors are quoting months long lead times which obviously hinder agility . Throughout the pandemic , Pure Storage was able to get equipment onsite within a couple of weeks due to our smart stocking and pipeline algorithms and our ability to source raw NAND Flash from multiple suppliers . We do not use off the shelf SSDs , but rather manufacture our own using various sources , hence we can better control supply by predicting buying patterns of the market and buying components early and stocking up to meet predicted demand . •
INTELLIGENT TECH CHANNELS Issue 48 37