NEWS
Avaya promotes Sheikha Na ’ amah Al Qassimi to GM for UAE
Avaya has appointed Sheikha Na ’ amah Al Qassimi as general manager for the UAE , expanding her previous role as general manager for Dubai and the Northern Emirates .
In her new role , Sheikha Na ’ amah Al Qassimi will work closely with Avaya ’ s customers and partners across the country to support their increased focus on delivering superior customer and employee experiences .
“ Like Avaya , the UAE is going through an unprecedented and unique transformation , and Sheikha Na ’ amah has been a part of that transformation on both counts . With her rich experience at Avaya , Sheikha Na ’ amah has been at the cutting edge of government service transformation , helping various departments to leverage AI and automation to uplift the citizen experience . We look forward to seeing Sheikha Na ’ amah continue to ensure we are meeting the country ’ s ambitions by driving change with the best people and technology ,” said Nidal Abou-Ltaif , President , Avaya International .
Sheikha Na ’ amah Al Qassimi said : “ As the UAE embarks upon its impressive vision for the next 50 years , we at Avaya have a huge responsibility to fulfil as the enabler of so many next-generation citizen experiences . This is a challenge we are happy to take on , as we continue with our own business transformation .”
Sheikha Na ’ amah Al Qassimi , General Manager , UAE
AVEVA names Nayef Bou Chaaya as VP sales and head of MEA
Nayef Bou Chaaya , VP sales and Head , MEA , AVEVA
AVEVA , a global provider of industrial software driving Digital Transformation and sustainability , has announced the expansion of its Middle East executive leadership team with the appointment of Nayef Bou Chaaya as the company ’ s VP , sales and head of Middle East and Africa . The new appointment cements AVEVA ’ s partner and customer relations at a time when the company is facilitating Digital Transformation for an increasing number of industrial businesses in the region and around the world .
Bou Chaaya is a seasoned executive management professional with three decades of software sales experience , focused on the oil and gas , energy , infrastructure and , food and beverage sectors . He joins from Schneider Electric , where he led process automation business development in the Middle East , preceded by various senior sales and operations leadership positions within Schneider Electric and Invensys .
Raised in Lebanon , Bou Chaaya holds a bachelor ’ s degree in computer science from Lebanese American University and will be based in Dubai .
“ We welcome and look forward to the strategic direction and dynamic leadership Nayef Bou Chaaya will bring to the one of AVEVA ’ s key markets ,” said Caspar Herzberg , Chief Revenue Officer , AVEVA .
Bou Chaaya said : “ I ’ m looking forward to joining AVEVA at an exciting time when the company is driving Digital Transformation and sustainability in the region .” •
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