Intelligent Tech Channels Issue 46 | Page 25

PARTNERS ’ PERSPECTIVE benefit will come from combining four transformative technologies namely cloud , mobility , Internet of Things ( IoT ) and Artificial Intelligence ( AI ).
With some technologies having had the most profound impact on the progression of the data centre interconnect market in the region , channel partners must make the right decisions on which solutions best suit their clients ’ needs .
As a component of technology , flash has become ubiquitous in the modern data centre and is a dominant vessel for storing data . Flash significantly reduces the floor space , power consumption and cooling requirements needed to deliver exceptional storage services with a no compromise approach . As a technology model , hyperconverged systems and software-defined data centres have revolutionised how IT organisations build and scale data centres . These trends follow customer ,
Getting the business model right around the data centre interconnect market is quite a challenge for many resellers mainly because there is not a single product that can perform all data centre functions .
business advancements and evolutions , and customers will have 1000 times more data , but not 1000 times more budget . In addition , the software defined model automates configurations and deployments of technology services , delivering greater business agility and a more flexible , programmable approach to managing data services . Add to that converged or hyper converged infrastructure also allows customers to modernise their data centre with simplified management , improved performance , and elastic scalability .
With all these tools and technologies at the disposal of channel partners , getting the business model right around the data centre interconnect market is quite a challenge for many resellers mainly because there is not a single product that can perform all data centre functions .
For starters , service providers and resellers now have a strategy in place , in terms of overcoming the challenges coming their way in this space . One thing to always remember is that service providers should have specialised offerings that set them apart from the competition and core business that will help structure their data centre offerings .
Furthermore , key factors like market complexity and possibilities presented by the cloud should be integrated into these specialised offerings that require a unified strategy and agreement with service providers and hyperscale providers like AWS , Azure , Google and Alibaba .
In line with this , channel partners need to develop a strategy that is based on plan which seeks to enable hybrid cloud and multi-cloud architectures to support the infinite possibilities that their customers are looking for . In this regard , software solutions that leverage the cloud and virtualisation are vital for the IoT era and should be prioritised for scalable , cost-effective , and secure infrastructure that drives new digital business models . •
INTELLIGENT TECH CHANNELS Issue 46 25