ENTERPRISE TECHNOLOGY

Looking to expand its management consulting and advisory services to the channel and partner ecosystem in Asia Pacific ( APAC ), Australia-based Levels Ventures is looking to cement its footprint in this broad region . Maury G , Managing Partner , Levels Ventures , tells Intelligent Tech Channels how the company is engaging with channel partners , distributors and vendors , and why it ’ s cementing its footprint in the APAC market .

Maury G , Managing Partner , Levels Ventures

What is Levels Ventures and when was it founded ?

Levels Ventures , with its headquarters in Australia and another office in Hong Kong , is a management consulting and advisory firm that was established in 2015 . The firm serves the channel and partners ecosystem comprising [ channel partners , system integrators , MSPs , MSSPs , and Cloud Service Providers ( CSPs )] across the world with special focus on the APAC region . The firm is 100 % focused on the technology sector , particularly on the hyperconverged infrastructure ( HCI ), cloud partners and cybersecurity channel partners , and managed security service providers ( MSSPs ).

IT Sector Consulting : is where the company helps IT channel partners and distributors to define the right go-to-market strategy and to enhance their channel reach in an existing market or identifying new distributors or partners when opening new markets . More services are offered to channel partners for example , vendor alignment , pricing strategy , lead generation , B2B social selling and more .

Our consulting services to the channel and partner ecosystem in Asia Pacific includes growth assessment consulting ( GAC ), lead generation , vendor alignments , and more . In addition , we help in analysing the reseller team as part of the growth assessment process ( GAP ). Our target channel audience in Asia Pacific includes managed security service providers ( MSSPs ), systems integrators , managed service providers ( MSPs ) and value-added resellers ( VARs ).

Our goal in this is to make sure that the brand-new partners , growth stage or struggling partners can get our help in aligning their efforts to make sure that they utilise every resource they have to accelerate their revenue growth and build strong relationship with their key vendors and distributors .

The company ’ s current motto ‘ More Leads , More Often ’ is the approach we have or our engagement with MSPs , CSPs and MSSPs where we guide them through our consulting and the best tools we have in order to help them identify their ideal client persona , pursue them and connect with customers in person or online using the best-in-class software tools like LinkedIn Sales Navigator .

How is Levels Ventures working with the channel in the APAC region ?

We have identified a few gaps in the APAC market when it comes to the channel . Our

INTELLIGENT TECH CHANNELS Issue 46 19