FUTURE TECHNOLOGY
Ashraf Yehia , Managing Director , Eaton Middle East , said during the past 20 months , restrictions due to the COVID-19 pandemic has affected the participation of in-person events and exhibitions . Yehia said GITEX 2021 is an excellent opportunity to meet channel partners and customers , and engage with new clients for future business growth . “ Eaton representatives will be at GITEX to discuss data centre safety , sustainability and resilience and its 2021 plans for growth in the Middle East ,” he said . “ Eaton will also showcase live demos of its unique range of products , including its digital solutions and uninterruptible power supply ( UPS ) offerings and white space solutions .”
Jacob Chacko , Regional Director – Middle East , Saudi and South Africa , Aruba , a Hewlett Packard Enterprise company , said GITEX , with its position as the Middle East ’ s largest tech exhibition and networking platform , is the perfect venue for the company to showcase its technology in simple , yet innovative ways . “ Our solutions address the specific needs and imperatives of different industries and create value
Not only are we back in-person , but GITEX will be held just three weeks after Expo 2020 opens its doors to the world .
through transformed customer experiences and accelerated financial outcomes . We constantly strive to build loyalty among our customers as well as channel partners ( including distributors ),” he said .
At HID Global , Stacey Donahue , SVP Marketing and Communications , said HID has exhibited at GITEX multiple times and the company is looking forward to attending this year ’ s show . “ Our main objectives are to reconnect with our partners and end-users , as well as highlight relevant security and identity management technologies ,” she said .
Ram Narayanan , Country Manager , Check Point Software Technologies , Middle East , said GITEX being the most anticipated technology exhibition in the region is an enormous platform to network with the channel partners as well as customers who are looking for novelty in the market . Narayanan said it also extends an opportunity to showcase Check Point Software ’ s expertise , plans and objectives with all stakeholders from a cybersecurity perspective . •
Alain Penel , Regional Vice President – Middle East , Fortinet
INTELLIGENT TECH CHANNELS Issue 44 37