Manda Banda is Lynchpin Media ’ s Deputy Managing Editor and Editor of Intelligent CIO Middle East and Intelligent CIO Africa .  | 
The rapid and exponential growth in the amount of data consumed by various businesses , individuals and organisations has resulted in the rise in the 
 demand for data storage . With increasing 
 business needs , organisations are looking 
 for expanding on data storage capacity . 
 Moreover , many large organisations such as 
 Facebook , Google , Apple , Microsoft , Amazon , 
 Oracle and certain government agencies in 
 MEA , are consolidating the traditional data 
 centres into gigantic mega data centres . 
 In order to minimise the cost associated 
 with data centre operations and to 
 maximise profits , various organisations 
 are coming up with more scalable and 
 efficient solutions which can serve the 
 enormously increasing demand for data 
 storage . This surging demand for data 
 storage is nurturing the market for data 
 centres in MEA . This also , presents potential 
 opportunities for numerous vendors and 
 As the era of “ datafication ” in which information management and data analytics is upon us , driving business competitiveness is the biggest driver for data centre transformation and infrastructure growth . 
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  their channel partners serving the data centre market . 
 In the Middle East , transformed IT organisations are placing strategic bets on a broad array of modern technologies , from high-performance , easy-to-scale storage systems , through pre-packaged , easy-tointegrate converged and hyperconverged infrastructure ( HCI ), to flexible , softwaredefined architectures . 
 For solution providers , supplying data centre infrastructure solutions requires them to have expertise and understanding on how businesses can realise long-term cost savings on operations and maintenance of data centre infrastructure . 
 As the era of “ datafication ” in which information management and data analytics is upon us , driving business competitiveness is the biggest driver for data centre transformation and infrastructure growth . From government agencies to theme parks , organisations need to store , secure and analyse more data than ever before . 
 Analysts have been forecasting the data centre infrastructure market in the region to be growing significantly despite the disruption caused by the pandemic with a trajectory for growth in investments , data centre infrastructure estimated to move from US $ 4.7 billion in 2017 to US $ 6.1 billion in 2021 in the Middle East and North Africa ( MENA ). 
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  From flash storage arrays to scaleout architecture and converged or HCI , organisations are investing heavily to modernise and automate their infrastructure and in the capabilities of a data centre to drive business growth and accelerate innovation . 
 This development has led to infrastructure renewal with data centre modernisation ranking as the top IT investment by more than half of Middle East organisations , nearly double the rate of organisations across Europe , Middle 
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