Intelligent Tech Channels Issue 43 | Page 59

MARKET MOVEMENT
Sophos buys Braintrace to boost Adaptive Cybersecurity Ecosystem

Next-generation cybersecurity solutions vendor Sophos , has announced that it has acquired Braintrace , a deal that enhances its Adaptive Cybersecurity Ecosystem with Braintrace ’ s proprietary network detection and response ( NDR ) technology . Braintrace ’ s NDR provides deep visibility into network traffic patterns , including encrypted traffic , without the need for man-in-the-middle ( MitM ) decryption . US-based Braintrace launched in 2016 and is privately held .

As part of the acquisition , Braintrace ’ s developers , data scientists and security analysts have joined Sophos ’ global managed threat response ( MTR ) and Rapid Response teams .
“ You can ’ t protect what you don ’ t know is there , and businesses of all sizes often miscalculate their assets and attack surface , both on-premises and in the cloud . Attackers take advantage of this , often going after weakly protected assets as a means of initial access . Defenders benefit from an ‘ air traffic control system ’ that sees all network activity , reveals unknown and unprotected assets , and exposes evasive malware more reliably than Intrusion Protection Systems ( IPS ),” said Joe Levy , Chief Technology Officer , Sophos . “ We ’ re particularly excited that Braintrace built this technology specifically to provide better security outcomes to their Managed Detection and Response ( MDR ) customers . It ’ s hard to beat the effectiveness of solutions built by teams of skilled practitioners and developers to solve real world cybersecurity problems .”
Joe Levy , Chief Technology Officer , Sophos
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HPE to acquire Zerto to fill in GreenLake cloud services offerings

Hewlett Packard Enterprise ( HPE ) has entered a deal to acquire Zerto and add it to its GreenLake family of cloud services offerings . HPE will acquire the cloud data protection and Disaster Recovery ( DR ) vendor for US $ 374 million cash , pending regulatory approval . After the transaction , Zerto will become part of HPE ’ s Storage business unit . The deal is expected to close within the next two months .

After the sale , HPE will make Zerto available as a service on GreenLake and Data Services Cloud Console .
Existing Zerto customers should see no disruption from the acquisition and will benefit from having the backing and support of a much larger corporation , said Tom Black , Senior Vice President and General Manager , Storage Business Unit , HPE . Many aspects of Zerto will be preserved , such as its core journaling technology , and CEO Ziv Kedem and CTO Oded Kedem , who are brothers , will continue to have leadership positions after the deal is finalised .
“ When we acquire companies , we don ’ t dissolve and disband them . Zerto customers will see increased momentum around roadmap and around go-to-market ,” Black said .
Black said the most noticeable change for Zerto customers will be control management integration with HPE , but that is still under development , Black added . •
INTELLIGENT TECH CHANNELS Issue 43 59