Intelligent Tech Channels Issue 43 | Page 30

As the only storage vendor to deliver subscriptions 100 % through the channel , Pure brings new partner benefits to Pure As-a-Service , Portworx and Pure1 partners schemes . Andy Martin , Vice President , Global Partner Sales , Pure Storage , explains the several key updates to channel incentives and offerings that the company has unveiled to enable partners to grow their subscription business .


Pure Storage , an IT pioneer that delivers storage-As-a-Service in a multi-cloud world , has announced updates to channel incentives and offerings to enable partners to grow their subscription business with Pure .

Exclusive to Elite partners , the programme runs through October 31 , 2021 and is available for the first Pure As-a-Service opportunity for both new and existing customers .
According to Pure Storage , to adapt and thrive in today ’ s environment , customers want complete flexibility , agility , transparency and simplicity – benefits often best achieved through subscription services . With Pure ’ s suite of subscription offerings , including Pure As-a-Service , Evergreen programme , Pure Cloud Block Store and Portworx , partners are able to meet their customers ’ evolving needs while generating recurring revenue .
“ Two of Pure ’ s greatest strengths are our industry-leading subscription services and our partner-led approach – both are foundational to our business and the way we serve our customers . We are thrilled to see our partners ’ continued momentum with Pure As-a-Service and are excited to deliver new opportunities for partners to make an impact through our unique and differentiated subscription offerings ,” said Andy Martin , Vice President , Global Partner Sales , Pure Storage .
Pure As-a-Service Partner Rebate
Partner momentum in selling Pure As-a- Service is strong , with more than double the number of partners transacting this year versus last year . Only Pure delivers a true enterprise class utility with flexible storage consumption , a cloud experience on premise and aligns spend with actual consumption . Pure has continued to advance its Pure Asa-Service offerings , reducing complexity by eliminating additional licences and support costs and introducing a service catalogue with transparent pricing .
Now partners can make even more money selling Pure As-a-Service . With a new partner rebate , partners earn 5 % of the total contract value on closed eligible Pure As-a- Service wins up to US $ 100,000 per deal .
Portworx transitions to 100 % channel model
As enterprises look towards modern , cloudnative applications to power the next phase of their business , channel partners will be critical advisors , helping customers navigate a Kubernetes and container-based world .
With Portworx , which Pure acquired in late 2020 , Pure delivers the industry ’ s most complete Kubernetes Data Services Platform for building , automating , protecting , and securing cloud-native applications . Customers are able to accelerate their Digital Transformation by easily running any cloud-native application , in any cloud , using any Kubernetes platform with built-in high availability , data protection , data security , and hybrid cloud mobility .
With Portworx sales now 100 % channel led – just like the rest of Pure ’ s products and services – partners are able to expand their subscription offerings to cover Kubernetesbased applications .
New Pure1 partner portal for managing customer subscriptions
Pure has extended Pure1 to give partners access to manage subscriptions on behalf of their customers , empowering Pure ’ s partner ecosystem to bring a fully operational service with full transparency to joint customers . Customers using Pure1 ’ s self-service portal are also able to buy new services or expand their As-a-Service footprint via their channel partner whenever they need . •
Andy Martin , Vice President , Global Partner Sales , Pure Storage