Intelligent Tech Channels Issue 42 | Page 35

FUTURE TECHNOLOGY helping the IT channel partners and systems integrators ( SIs ) in key markets on the African continent and Middle East . We are also working with a key Disaster Recovery vendor and Fortune 100 cybersecurity vendor to enable their channels to do a better job in this geography .
Why is the MEA market important for Levels Ventures to develop its business and presence ?
This specific region is very interesting for us since it is the heart of the broader emerging markets geography . Africa with more than 50 countries and the rest of Europe ’ s emerging markets with more than 30 markets are mostly relying on indirect channels and this is where we can help and add value , more especially for the enterprise B2B .
What services and consultancy is Levels Ventures offering channel partners and why should the channel in MEA work with your company ?
The Services we provide for the channel ecosystem can be divided into three areas :
For channel partners , we help them with the following : Improving their customer experience , improving the proactive sales approach , accelerating revenue cycle , better alignment when it comes to the vendor portfolio they are working with , enhancing their pricing strategy and expansion plans assessment .
On the IT distributor front , we focus on improving the performance of their least performing channel partners to make sure that they leverage the best out of the channel partners they serve , hence improve
We assist in building simple and effective partner programmes that guarantee their reseller partners ’ loyalty , improve partner and IT reseller recruitment process and improve their enterprise social presence . their customer experience . In addition , we assist in building simple and effective partner programmes that guarantee their reseller partners ’ loyalty , improve partner and IT reseller recruitment process and improve their enterprise social presence .
For vendors , our focus is concentrated on improving channel and distributor experience , transforming mid-market channels revenue and lead generation from being reactive to proactive behaviour . We also help to provide consistent channel improvement consulting and implementing best-in-class practices to their channels to make sure that they are helping channel partners in their market expansion .
What type of distributors and channel partners is Levels Ventures looking to work with ?
Because every channel partner and every distributor can benefit from our consulting practice , we try and work with a broad array of channel partners . However , we prioritise working with enterprise B2B channel partners and distributors that are either servicing a new market , onboarding a new vendor , building a new partner programme or assist partners that are struggling with their revenue and profitability .
INTELLIGENT TECH CHANNELS Issue 42 35