ENTERPRISE TECHNOLOGY
At the moment we don ’ t have any new programmes because we believe that our existing channel programme is sufficient to enhance the enterprise storage in the Middle East region .
for storage solutions in all categories will equally spike .
In addition , demand for surveillance storage will continue as it becomes mandatory and stipulated by governments across the region . All Public cameras will be connected centrally and that will require huge requirements for storage opening up more opportunities for us and our channel partners . • pandemic very well . This has been partly because of their adaptation to existing technologies like cloud , security , virtual meeting software offerings that have helped employees to work from home ( WFH ) and has kept the business going .
How has the repositioning that saw Toshiba exit the B2C PC market in MEA progressed ? Are you still supplying B2B PC offerings in the Middle East market ?
Notebook PC offerings are now done by Dynabook . Toshiba is no longer involved with PC operations across the globe .
Toshiba continues to offer both B2C and B2B solutions in storage categories . our B2C portfolio comprises of personal storage products like external hard disk drives and in the NAND Flash category , we offer USB , Micro SD cards and SSD devices
What does the outlook for Toshiba look like in the next 12 to 18 months and where do you want your army of channel partners to be concentrating on ?
Demand for storage will continue due to the wide adoption of the new normal . Intelligent data will be key to success for most businesses in the Middle East region , hence data storage is critical . As demand for storage is expected to reach 166ZB by 2025 , demand
INTELLIGENT TECH CHANNELS Issue 42 23