Against this background , we continue to cover articles in this edition of the magazine addressing the issue of technology innovation and how channel partners across the EMEA geography are innovating with the technology solutions they are reselling to their target customers .

Gracing the cover of this month ’ s edition , is Santosh Varghese , Vice President , Toshiba Gulf FZE , who shares with us how the company is driving innovation in the enterprise storage segment in the Middle East and Africa ( MEA ) market . Among the many insights , Varghese shares that : “ Our channel engagement policy is ‘ Go Wide , Go Deep ’, and is modelled on

an in-country channel development policy . We frequently conduct product training and updates through our profit for Performance ( P4P ) Channel Health Programme . The hybrid work culture will further enhance the need for storage and cloud technology will be widely adopted increasing the need for storage in the data centre .” You can read more by turning to page 19 .

This month ’ s Expert Speak comes from Lars Koelendorf , EMEA Vice President , Solutions and Enablement , Aruba , who discusses why organisations must invest in their IT infrastructure or risk limiting productivity and losing their competitive edge .

And don ’ t forget to find out about this month ’ s channel chiefs on pages 61 to 64 . The interviewees are Vaidy Panchabikesan , Regional Sales Director , Kissflow and Prashant R . Menon , Channel Manager – UAE , Check Point Software Technologies Middle East . And , as usual , we have all of your favourite features and news from around the regions – check our website for daily updates . I hope you enjoy this edition and do not hesitate to get in touch if you have anything you would like to share with regards to the channel . You can email me at manda @ lynchpinmedia . co . uk .

Manda Banda Editor

INTELLIGENT TECH CHANNELS Issue 42 15