PARTNERS ’ PERSPECTIVE
That said , vendors and distributors have a critical role to play in helping channel partners to aid in promoting energy-efficient IT in the MEA geography .
Channel stakeholders ( vendors , distributors and resellers ) should develop far industry-wide neutral initiatives that address the IT sector in general but most importantly , they need to have initiatives and programmes that address the impact
organisation that channel partners serve as a customer , the harder it becomes for that client to adopt and implement green initiatives . It also becomes complex to train and educate employees within a large firm to adapt to these strategies as well .
While this challenge is on-going , what ’ s encouraging to see is that both large corporations as well as SMBs have taken great advancements toward green
On the vendor front , it is important that they include their green initiatives as part of the wider channel partner programme offerings because doing so will not only make their solutions stand apart , but help their customers to transform socially and have a positive impact on the environmental .
For this reason , all vendors and distributors in the MEA channel must makes sure their reseller partners are
By embracing green IT initiatives , channel organisations are ensuring that they promote a positive and sustainable approach to usage of technological advancements and portray an environment friendly front towards optimal and ethical business practices . technology initiatives and schemes in MEA . This is a responsibility that everyone has taken on board to ensure a viable future for generations to come . Governments around the world have ratified the Paris Agreement to reduce harmful carbon emissions and it is also the responsibility of businesses , large and small , to play their part in advocating and implementing sustainable business practices . trained and aware regarding environmental aspects related to the products they resell and their lifecycle . Regularly working with customers and channel partners to carry out environmental assurance activities to complement sustainability efforts and programmes is one sure way of ensuring high awareness levels on the benefits of green technologies . • of IT waste on the environment . Having a two-pronged approach that educates the market on the efficiencies and benefits of green technology will go a long way in addressing the issue of environment impact of businesses that work with IT products and solutions .
While promoting green IT initiatives is not easy , it becomes even harder for resellers to maintain the core values and qualities that the vendors ’ whose solutions they represent stands for . The larger the size of the firm or
INTELLIGENT TECH CHANNELS Issue 41 25