ENTERPRISE TECHNOLOGY
How Ingram Micro is innovating to empower channel partners
Ingram Micro helps businesses fully realise the promise of technology – helping them maximise the value of the technology that they make , sell or use . With its vast global infrastructure and focus on cloud , mobility , technology lifecycle , supply chain and technology solutions , Ingram Micro enables business partners to operate more efficiently and successfully in the markets they serve . Dr Ali Baghdadi , Senior Vice President and Chief Executive – Ingram Micro – META and Senior Vice President and Chief Executive – Ingram Micro Cybersecurity , tells Intelligent Tech Channels how the company has been pushing an innovation agenda to help generate significant business for channel partners . By Manda Banda .
Dr Ali Baghdadi
Global value-added distributor ( VAD ) Ingram Micro is on a mission . It ’ s mission is a simple one : continue innovating in order to empower the channel in the Middle East , Turkey and Africa ( META ). No other VAD delivers as broad and deep a spectrum of technology and supply chain services to businesses around the globe like Ingram Micro .
Over the years , the VAD has been amplifying the value of its position at the intersection of thousands of vendor , reseller and retailer partners by customising and delivering highly targeted applications for industry verticals , business-to-business ( B2B ) customers and commercial needs . From provisioning solutions for systems integrators working at the heart of the network to offerings through the full lifecycle of mobile devices , SMB to global enterprise software and computing , point of sale ( PoS ) to cloud services , professional AV to physical security – Ingram Micro is trusted by customers to have the expertise and resources to help them define and push the boundaries of what ’ s possible with technology .
The company supports global operations by way of an extensive sales and distribution network throughout North America , Europe , Middle East and Africa ( MEA ), Latin America
I expected to see a rise in bankruptcies and consolidations during the pandemic , but this did not happen . In fact , the demand on technology has risen in 2020 and continues to be on the rise .
INTELLIGENT
INTELLIGENT TECH CHANNELS TECH CHANNELS Issue 40 19