FUTURE TECHNOLOGY models using the chosen criteria for success and failure , and designing a methodology , narrowing down data and identifying the internal and external factors needed for making a precise projection .”
With so many business analytics tools in the market , pundits are urging reseller partners to avoid common pitfalls when deploying business analytics in customer IT environments .
Milestone Systems ’ Malkoun said for successful deployment of business analytics a few basics must be in place . “ IT should partner with the business to identify their needs and enable them to see and understand their data . A key reason for failure is often the misalignment of expectations ,” she noted . “ Business analytics in general and especially video analytics needs to have a clearly defined scope and set expectations to have a satisfactory outcome . Channel partners have to spend enough time really understanding the customer ’ s needs
IT should partner with the business to identify their needs and enable them to see and understand their data . A key reason for failure is often the misalignment of expectations .
so they can translate it into well configured deployments and ensure the analysed data creates maximum value for the customer .”
And while skills development remains a thorny issue for channel stakeholders
( vendors , distributors and resellers ) in the MEA channel , Malkoun explained that for the MEA region as with any market , sharing the knowledge and expertise , providing training and certifications are the key areas of investments if you want your analytics business stream to succeed . “ The vendors especially have a key role to play in spreading the knowledge to ensure that the people do understand the technology and use it in a relevant and responsible way ,” she said . “ At Milestone , we continuously organise thought leadership events in the region such as the Milestone Integration Platform Symposium ( MIPS ), where we bring the community together and talk about industry innovations and trends . This is where our channel partners learn about the possibilities of video as a medium for generating meaningful data that can be used in applications beyond security and provide business insights previously not even contemplated .” •
INTELLIGENT TECH CHANNELS
INTELLIGENT TECH CHANNELS Issue 39
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