MIDDLE EAST

REGIONAL CHANNELS

MID DLE EAST

Regional VAD Spectrami has embarked on a new journey that will help the company change the face of distribution in the Middle East market .

Anand Choudha , Co-Founder and CEO , Spectrami , said : “ Since last year , we have been deliberating on various strategies to transform our business and have been searching for a Digital Transformation platform that would not just help us increase the operational efficiency and productivity , but also provide a consumer styled e-commerce platform experience to our partners and customers .”

Choudha said : “ With AmiViz , we found the perfect digital platform to rollout our Digital Transformation initiative that will change the way distribution is done . Both channel partners and vendors will benefit tremendously from this initiative . It will help channel partners to scale up their operations and enable them to offer better deals to their customers .”

AmiViz is a one-of-a kind marketplace designed to serve enterprise resellers and customers . It serves as a classic example of innovation and disruption in the VAD of solutions using technology as its core base . The key features for the new AmiViz

Both channel partners and vendors will benefit tremendously from this initiative . It will help channel partners to scale up their operations and enable them to offer better deals to their customers .

platform include : new collaboration platform , automation in order processing , marketing , data and analytics , reporting and visibility , and virtual customer experience centre .

He added that there are many other features that help in every aspect of the business to increase efficiency and reduce cost of transactions , resulting in more profitability in an era of shrinking margins . “ With this revolutionary platform , we intend to reinvent the channel and make distribution more agile , nimble and efficient .

We are sure that AmiViz will help us remove the human bias and errors , and enable us to leverage data to drive smarter business decisions . Data analytics will also assist us in understanding the emerging customer behaviours to generate new business models and processes .”

“ This new platform will be a game changer for entire channel ecosystem and we are extremely excited and ready to write a new chapter in the business of distribution . The transition is expected to take three months and scheduled to be fully operational by end of June 2021 ,” he said . •

Anand Choudha , Co-Founder and CEO , Spectrami

INTELLIGENT TECH CHANNELS

INTELLIGENT TECH CHANNELS Issue 39

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