INDUSTRY APPOINTMENTS
FireEye appoints new EMEA Channel Director
Cybersecurity vendor , FireEye , has appointed Luca Brandi as the new EMEA Channel Director . Brandi brings more than 30 years of experience gained in channel sales , including the last six of them at FireEye .
The company said that after consistently demonstrating enablement of the channel , Brandi ’ s expanded role within FireEye now includes managing the entire EMEA area .
Based in Milan , Brandi begun establishing his track record of success with FireEye in 2015 as distribution manager for the emerging markets , with the aim to plan an efficient business chain and coordinate all the channel partners . Since 2018 , Brandi has been managing the channel activities for Southern Europe as channel and territory manager . Brandi said : “ While the channel has experienced many recent changes , the need
Luca Brandi , EMEA Channel Director , FireEye to help organisations tackle challenges associated with having a limited number of cybersecurity professionals or sprawling resources remains universal . Together with our partners , it is my primary objective to help customers make their existing security teams more productive with better tools , extend their teams with managed services and moving away from arbitrary security programme success metrics like detection events with vendor agnostic Mandiant solutions . Through this unique and integrated suite of security solutions , partners can rest assured that they have the best customisable combination of security offerings to defend customers against the cyberthreats that matter most right then to their business .”
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Aruba appoints Ahmed ElSayed as channel manager for MESA
Aruba , a Hewlett Packard Enterprise company , has announced the appointment of Ahmed ElSayed as Regional Channel Manager for Middle East and South Africa ( MESA ). In the new role , ElSayed will drive the company ’ s growth and expansion in the region by assuming overall responsibility for the channel partner ecosystem , including distributors and managed service partners . He will spearhead strategic and tactical sales planning , partner recruitment and training and enablement .
Sherifa Hady , VP , Channel Sales , HPE Aruba , said : “ Enterprises today are accelerating their Digital Transformation
He will spearhead strategic and tactical sales planning , partner recruitment and training and enablement .
plans in the light of remote working which has become a business imperative brought on by the pandemic . With the high growth potential that we see in the market , we decided to appoint a result-oriented channel leader like Ahmed .
“ We believe that through his inspiring vision and strategy , partners will be able to
Ahmed ElSayed , Regional Channel Manager MESA , Aruba
In the new role , ElSayed will drive the company ’ s growth and expansion in the region by assuming overall responsibility for the channel partner ecosystem , including distributors and managed service partners .
deliver Aruba ’ s value proposition in line with customer ’ s business priorities .”
ElSayed has worked at Aruba since 2012 and has a wealth of knowledge , skills and experience .
ElSayed added : “ I am excited to officially take over as channel manager for MESA . Our partners are a big part of our success as an organisation and I look forward to deepening our engagement with them and taking our channel ecosystem to the next level .” •
INTELLIGENT TECH CHANNELS
INTELLIGENT TECH CHANNELS Issue 38
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