CHANNEL CHIEF
JOHN TAVARES is Vice President , Global Channel and Alliances at Commvault , a recognised global enterprise software leader in the management of data across cloud and on-premises environments . He speaks about how his company works with channel partners and about the latest trends , which he sees emerging across the channel .
Describe your current job role and the parts that are somewhat challenging ?
In my role as VP , Global Channel and Alliances , my main focus is overseeing Commvault ’ s Global Partner Organisation – helping it to grow and strengthening the company ’ s working relationships with its partners across the globe . Across our partner organisation , everything we do ties back to Commvault ’ s strong reputation for providing trusted , enterprise-grade data management solutions across the global channel , and that ’ s something that I ’ m very proud of !
The most challenging part is expanding on the incredible momentum that the Partner Organisation has generated throughout 2020 – I want to continue developing meaningful partnerships while enhancing our technical support for partners .
Can you explain how your company works with channel partners ?
Commvault works with a wide range of partners around the world and all in various capacities . Some partners offer Commvault solutions on their marketplaces , while others resell our technology in complete solutions , combining software and hardware or they may offer Metallic , Commvault ’ s SaaSportfolio of backup and recovery solutions .
It ’ s crucial that my team and I speak to our partners regularly and take their feedback on board to ensure that we ’ re building strong , lasting relationships with these companies . Whenever we rejuvenate our partner programme , it ’ s this feedback that is one of the main factors in the changes we make going forwards .
How do you ensure channel partners flourish in a highly competitive market ?
Our partners are hugely valuable to us , and so we want to support them in any way we can . In-region support , expansive training and demand generation resources are just some of the ways we work together to help our partners build a future-proof business .
Providing unique intelligent data services is also important . We ’ ve recently announced extended functionality to Metallic , our Backup-as-a-Service ( BaaS ) solution , which supports any backup target of choice , whether that ’ s on-premises , in the cloud or to our HyperScale X appliance . A huge focus for me is to make sure that we are in lockstep with all of our partners on this .
What are the latest trends you see emerging across the channel ?
This year we ’ re going to see innovation and simplification as two key requirements for the channel . As the world is – slowly
I want to continue developing meaningful partnerships while enhancing our technical support for partners .
John Tavares , Vice President , Global Channel and Alliances at Commvault
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