FUTURE TECHNOLOGY
Chris Martin , EMEA Channel Leader at A10 Networks
“ However , partners may have seen revenue decrease in traditional , mainstream technology as business requirements change . Therefore , partners should focus on developing new technologies and solutions for their customers that are suitable for a completely different way of working , particularly as the COVID-19 pandemic is still very much an issue .”
Martin said that A10 Networks believes that the key growth areas will be cloud migration , addressing network security concerns , IoT proliferation and a lack of agility and visibility throughout the IT infrastructure . Furthermore , the adoption of 5G will see the scope of partnerships change and adapt as it brings innovation and access to new revenue streams .
There will also be significant growth opportunities in vertical sectors going forward . This will result in vendors focusing on those partners who have specialist skills in these areas , in order to help develop the best customer solutions .
He added : “ The organisations that capitalise on growth opportunities will be those who have already – or are in the process of – transitioning their businesses to remote operations .
“ There are many threats associated with moving to a distributed environment . These include extended or unplanned downtime , data breaches and data loss , which can all
Partners which are at the front lines of these customer transformations will need to embrace the power of the cloud and cloud services , modernise legacy systems , move even more workloads to the cloud and optimise access to data in the new era of the enterprise being everywhere .
cause reputational and financial harm . The channel is in the unique position of having access to the tools , people and support necessary to keep businesses , and more importantly , people , connected .
“ Organisations that act as enablers for all channel parties to accelerate this shift will reap the rewards of a prosperous channel environment .”
CHRISTIAN ALVAREZ , SENIOR VICE PRESIDENT OF WORLDWIDE CHANNELS AT NUTANIX , said that we are in the midst of a significant , lasting transformation in how companies go to market and how customers procure and consume technology .
He said : “ The disruption caused by the recent pandemic will accelerate the adoption of IT innovation at an unprecedented rate . This new normal will redefine how we do everything – from where we work to telemedicine , from education to e-trading and how data is securely accessed from anywhere at any time . In today ’ s subscription and consumption-based economy , the new buyer ’ s journey will continue to evolve and significantly change .
“ Hybrid multi-cloud architectures will be even more essential for organisations to enable these rapid transitions and retain maximum agility . Partners which are at the front lines of these customer transformations will need to embrace the power of the cloud and cloud services , modernise legacy systems , move even more workloads to the cloud and optimise access to data in the new era of the enterprise being everywhere .
“ Proliferation of ‘ Everything- As-a- Service ’ models will require partners to reinvent themselves in this new reality and adopt new economic business terms , to offer flexible consumption and subscription options for the customers of today and tomorrow . New heights in customer engagement , insights and telemetry will be powered by the combination of massive computing power , Machine Learning , Artificial Intelligence and 5G being brought to market .” •
Christian Alvarez , Senior Vice President of Worldwide Channels at Nutanix
INTELLIGENT TECH CHANNELS
INTELLIGENT TECH CHANNELS Issue 36
37