Intelligent Tech Channels Issue 36 | Page 32

AFRICA
REGIONAL CHANNELS
AFRICA
Comstor , a Cisco distributor and part of Westcon- Comstor , has announced the official launch of Stay Connected , Stay Productive , the company ’ s latest go-to-market strategy and expansion of its previous campaign , Stay Safe , Stay Connected .

COMSTOR LAUNCHES NEW GO- TO-MARKET CAMPAIGN

The new campaign includes a selection

of support kits incorporating Cisco solutions to address the on-going needs of businesses and vertical markets , such as education , retail and healthcare , in a new flexible work environment .
An increasing number of organisations worldwide are in the process of moving to a more remote and flexible working business model . According to the PwC US CFO Pulse Survey , 54 % of CFOs plan to make remote work a permanent option for relevant roles , while 56 % believe that the technology investments they make during this time will position them better for the long-term . However , some companies are opting for quick solutions that don ’ t scale and that could result in loss of productivity and infrastructure . Stay Connected , Stay
Productive is aimed at businesses that need to identify the optimum technology solutions for improving their flexible work environment .
The campaign promotes a range of kits designed to help channel partners position solutions to satisfy a variety of user needs , whether they happen to be office employees working from home , teachers with flexible work needs or healthcare consultants looking for ways to interface with their patients remotely .
Comstor will initially launch the Comstor Business Kits ( Secure Remote Work offer , Advanced Kit and Advanced + Kit ) in addition to Comstor Education Kits ( lower education , secondary education and higher education kits ).
Russell Blackburn , VP Product Management and Marketing , Comstor , said :
“ In the current climate , businesses need to be resilient , flexible and adaptable , as such they require best in class solutions that allow their workforces to remain efficient . The Stay Connected , Stay Productive campaign is instrumental in helping our partners achieve this goal and satisfy customer needs . The Comstor kits have been developed by in-house experts at Comstor and with the support of Cisco , to ensure the solutions within each kit are optimal . The kits feature everything partners need to make their customers ’ workforce productive from anywhere .” Stay Connected , Stay Productive will also see the distribution of the new Cisco Secure Remote Work offer , geared specifically towards small businesses . This offers essential technologies for the flexible worker , delivering collaborative tools and the security choice of Cisco Duo , AnyConnect , Umbrella , Cloud Mailbox Defence at an affordable monthly price per user .
Faith Wheller , Marketing Director – Global Small Business , Cisco , said : “ The future of work is going to be increasingly remote and therefore we have a responsibility to provide the necessary tools that will allow professionals worldwide to be flexible , efficient and productive , no matter where they are working from . Our solutions , combined with Comstor ’ s tailored offering , are able to meet this challenge and empower countless organisations across the globe .” •
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