AFRICA

REGIONAL CHANNELS

AFRICA

BlueTech Holding , part of Midis Group and providing end-to-end technology advisory solutions for business partners across the Levant , Gulf and Africa , has signed an exclusive distribution agreement with Autodesk for North , West and Central Africa .

enabling the right partner ecosystem for Autodesk that can design , promote , sell , implement and deploy successful Digital

Transformation solutions for end customers .

Toni Azzi , General Manager at BlueTech Holding , said : “ Autodesk is a global leader in design and makes software for architecture , engineering , construction , media and entertainment and manufacturing industries . We believe that there is huge potential for the company ’ s solutions in the African market as enterprises in the region evolve towards complete digitisation .

“ BlueTech has been a valued IBM and Lenovo distributor for more than 20 years . Adding Autodesk will further strengthen our portfolio and solution offering and is in line with our vision ‘ to be the preferred strategic partner in MEA , by delivering innovative solutions that enable and support the Digital Transformation agenda of regional enterprises ’.”

BlueTech will have an active engagement with Autodesk to ensure alignment on the go-to-market strategy . The distributor and vendor will work closely together to develop and enable the regional channel community . Partner recruitment events will be held frequently , such as partner summits , roadshows , roundtables and bootcamps , as well as partner enablement and technical training workshops . Training will also be provided to end customers to help them derive maximum benefit from the implementations .

“ With rapid urbanisation , a rising middle class , economic growth and increased government investments , we are witnessing a growth in the construction , infrastructure and manufacturing sectors in Africa . Technology adoption can play a critical role in driving this growth , and we are excited about working with BlueTech to bring these best-in-class solutions to Africa . As we aim to expand into new markets and new territories in Africa , it is critical to have a strong distribution framework that enhances the operational efficiencies across the supply chain and maximises business outcomes . The addition of BlueTech to our existing VAD family is a significant step in this direction ,” explains Louay Dahmash , Director Field Sales for EMEA Emerging at Autodesk .

Over the last several decades , Autodesk has driven innovation in every industry its software touches . Below are some of the areas that the company is revolutionising through its market leading technology :

• Building Information Modelling ( BIM )

• Construction

• Generative Design for D & M and for AEC

“ For more than 25 years , Autodesk resellers have been delivering the right solutions , software and services to meet business needs . They understand unique business and industry needs . We are pleased to bring BlueTech as our new distributor in Africa . With over 22 years of experience in solution selling and technology advisory , we believe that BlueTech , through its vast channel network , robust logistical engine and its team of experts , will drive customer success in our key industries in the region to new levels ,” concludes Simon Bromfield , Africa Territory Sales Manager at Autodesk . •

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