ENTERPRISE TECHNOLOGY
Electronics ’ enterprise computing solutions business in the Middle East , which added a lot of capabilities in the security domain .
And then we revamped our strategy to acquire a lot of vendors in the following months – best of breed solution vendors with transformative technologies . We are moving to the next generation of products and solutions to ensure that Mindware is transforming at the same pace as the market .
At Mindware , we prefer preparing for the short-term , as well as the mid-term . We are looking at what could happen in 2022 , in 2023 and even beyond
Looking ahead , what will Mindware be focused on in 2021 and how are you preparing your partners for the year ahead ?
I don ’ t think things are going to change very quickly . I have been in the IT industry for a long time and what I have noticed is that people , most of the time , are looking in one direction – e . g . ‘ What am I going to do in the next six months ?’ At Mindware , we prefer preparing for the short-term , as well as the mid-term . We are looking at what could happen in 2022 , in 2023 and even beyond , and we constantly attempt to discover which actions could be accelerated today if things do not get any better tomorrow .
I believe that the pace of recovery in the Middle East could be far quicker than other countries , in Europe or the US . Our strategy is to work with relevant content , financial plans and marketing activities and be ready to launch by mid-2021 – which could then be accelerated into 2022 . This would not only help us gain mindshare and market share in 2021 but also create a solid launchpad for our business in 2022 when the market is expected to be on the upswing . •
INTELLIGENT
INTELLIGENT TECH CHANNELS TECH CHANNELS Issue 35 23