ENTERPRISE TECHNOLOGY
Why did you decide to join the project as a partner ?
Rafailovits : Logicom decided to join the project after seeing HPE ’ s plans for technology solution engagement and the partner ecosystem . Logicom is one of HPE ’ s leading distributors in the region and so , it made sense to work together to drive such an innovative approach in the market . Choosing Dubai as the first location also played a big role as Dubai is Logicom ’ s MENA headquarters and hosts the biggest technical and product-related resources , which can directly contribute to the success of engagement with HPE Digital Life Garage . innovations globally . The HPE Digital Life is aligned with this vision and enables the ecosystem to work towards achieving that .
How important are strategic partnerships for driving innovation ?
Wright : Partnerships can expedite the innovation and can help in achieving better value for this new customer engagement model . As no single company owns the innovation , strategic collaboration will be the way to achieve customer goals . HPE has partnerships as part of its DNA , and we have been working with our partners for so many years to bring the right value to customers
How important is collaboration between vendors , partners and customers for achieving Digital Transformation goals ?
Wright : In this innovation ecosystem within the HPE Digital Life Garage , each player has a major role to make sure the goals are met with full acceleration . Customers will bring the aspirations and share goals , vendors will bring expertise , solutions and technology , while local partners complement the efforts and the solutions within their own local expertise and alliances .
Top : The HPE Digital Life Garage in Dubai Bottom : Spiros Rafailovits , General Manager UAE & Gulf , Logicom
How are you helping partners to fast-track innovation , growth and success ?
Rafailovits : Technology adoption is the first priority in the region and especially in the UAE . Most of our partners are specialised in their own niche technology solutions and cater specifically to their end-users . We are trying to bring these partners and their solutions to a broader scale by offering a platform to create advanced solutions using HPE ’ s Digital Life Garage ecosystem .
What advice would you offer organisations which want to find innovative solutions to grow their business ?
Wright : We invite them to leverage the Digital Life Garage as a business accelerator platform where we can explore together , with a proven methodology , how digital innovations can help to overcome business challenges and improve business excellence .
Rafailovits : Think beyond standard product approach and invest time and resources to build solutions based on new requirements in the market . Partner with innovators such as HPE Digital Life Garage , which is leading innovation by creating an ecosystem for research and testing infrastructure and to collaborate with end customers . •
INTELLIGENT
INTELLIGENT TECH CHANNELS TECH CHANNELS Issue 34 23