FUTURE TECHNOLOGY
cloud, resellers, IT resellers and even
BPOs that we weren’t able to access prior.
I think that’s been really exciting for us
to see some of these partners that we’ve
never been able to access, and they’re
coming to us proactively through this
process which is incredible.
“I think the other thing is, the process to
sign up for the agency model is easy. The
whole master agent programme is intended
to make the transition to using cloud
software easy.
“Just as an example, the partner does not
have to go through a rigorous sign-up process
to become an Avaya partner. They just go
online and sign up and will be spun up and
set up in a matter of days. The partner and
the agent actually receive a fee for every new
customer they introduce, depending on the
term in the contract. And they also receive
an upfront payment as well as on ongoing
recurring revenue, without having to invest in
huge infrastructure and resources.
“I think the key thing is partners don’t
necessarily need to be cloud experts, that
comes back to the whole agile and flexibility
and speed-to-market, we’re living and
breathing today more than ever, on the back
of, obviously, COVID and what’s happened
recently globally.” •
I think we all recognise
that choice is king in
today’s environment
and most obviously
the need to work
from anywhere.
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS Issue 32
35