FUTURE
TECHNOLOGY
Aruba’s new all-inone
platform designed
to deliver a cloud
experience at the edge
Sherifa Hady, EMEA Channel Sales Director, Aruba
Aruba, a Hewlett Packard Enterprise company, has introduced Aruba ESP
(Edge Services Platform), the industry’s first AI-powered, cloud-native
platform that predicts and resolves problems at the network edge before
they happen. Sherifa Hady, EMEA Channel Sales Director at Aruba, explains
the new product and how it will help channel partners.
CCould you explain more about the
new platform?
The platform that we have is architecture
that we have been working on for many
years. Basically, it is a single pane of glass
that brings a lot of things together. First
of all, usually as a network administrator
you have to manage different networks
and different siloes, especially if they are
on different technologies. One of the great
benefits of ESP is that it has AIOps, so it
can bring multi-tenants, multi-technologies
all together onto this single pane. It also
does some preventive maintenance. It uses
AI just to understand what is happening
in the network, just to make it easier for
the network administrator or the network
manager to make sure there are no potential
issues coming for the users, so AIOps is one
big thing.
The second thing is, like I mentioned, it
is a unified infrastructure, so it is open, so
multi-vendor, multi-tenant, campus, branch,
data centre, whatever your network is or
wherever it is, we can bring it all together
into this one platform, seeing it all together.
The last thing, which is very important to
everyone, is the Zero Trust or the security
element – just making sure that everything
is secure and that there is additional
security on it.
For partners, the benefit is that they
can buy a licence and change it depending
on their customers, which I see as a key
differentiator versus some of the other
solutions out there where you have to
buy a licence per customer. For the partner,
it is very scalable for them. It makes their
life easier.
What has the response been like so
far from channel partners?
We have launched the Managed Services
Programme, which is around managed
services and the benefits that we give to the
partners. We have had an overwhelming
response so far. Over 100 partners have said
that they are interested to sign up. So, this
is part of the programme where they act as
managed services and, of course, if you want
The platform that we
have is architecture that
we have been working
on for many years.
Basically, it is a single
pane of glass that brings
a lot of things together.
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