ENTERPRISE TECHNOLOGY
Click to watch
ENABLING
business agility
and continuity
Fadi Moubarak, Vice President – Channels, Avaya
The new normal requires organisations to use tools that increase agility
and enable Business Continuity – and an evolution to cloud technology
is an integral part of this approach. Fadi Moubarak, Vice President –
Channels, Avaya, tells Intelligent Tech Channels’ Rebecca Miles how
Avaya is making the transformation to a cloud and SaaS focused
company and talks us through what this means for the company’s
channel strategy and channel partners.
AAvaya has been making a
transformation to a cloud and SaaS
focused company. Why is this
important for Avaya and its
customers, particularly in the
new normal?
When looking at the move to the cloud, we
start with the customer – that’s always the
start and end point of any decision or trend.
If you step back and look at the economic
or micro or macro environment, usually
around the world, you see customers have
had to deal with a lot of changes and a
very dynamic environment over the past
few years, even before COVID-19. There are
always sudden changes, whether economic
pressures or opportunities in certain sectors,
so we see customers having to change the
way they work almost every six months for
one reason or another. This is where the
power of the cloud or OpEx general model
comes in because it gives the customer a
certain level of agility.
We realised we needed
to offer agility to our
customers.
Firstly, if they adopt a certain solution it
doesn’t take a long time to implement – they
can turn it on and consume. And secondly,
sometimes they’ll need to consume a certain
technology for a period of time and then
shift the use for something else. And again,
in cloud that is possible.
With the CapEx environment investment,
by the time the solution is up and running,
the need is gone. We realised we needed to
offer agility to our customers. At the same
time, we also realised that the needs of our
customers are not always standard.
Even in the same industry, in the
same country, you see banks or financial
institutions, or governments or service
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