INTELLIGENT
CABLING
Nexans and Ingram Micro sign
distribution agreement
N
exans, one of the worldwide
leaders in cables and cabling
systems, has announced that
it has signed a value-added distribution
agreement with Ingram Micro for the UAE,
Bahrain, Kuwait, Qatar, Oman, Jordan and
Yemen. With this agreement, Ingram Micro
is authorised to sell and promote Nexans’
entire portfolio of LAN solutions through its
wide channel network in these countries.
Nexans selected Ingram Micro, a top
global distributor, because of its strong
base of system integration channel
partners across the region. For Nexans, the
ability of a channel partner to sell solutions
meeting specific networking requirements
of end customers, is key. Another reason
for working together with Ingram Micro
was its ability to ensure sufficient level of
stocks across the regional distribution of its
channel partners.
“End customers in critical infrastructure,
large and medium enterprises, public sector,
digital businesses, service providers and
strategic hubs are looking at moving to the
next level of network performance. With
the upcoming roll out of 5G, the number of
use-cases and types of use-cases leveraging
Internet of Things, Industrial Internet of
Things, Smart Cities, Edge Computing,
Connected and Autonomous Vehicles, among
others, is going to grow exponentially,”
explained Arafat Yousef, Managing Director
of Nexans Data Network Solutions (DNS)
Business Unit in Middle East and Africa.
“End-users wanting to disrupt
themselves to take advantage of a whole
new universe of business models and
customers experiences will need to
begin upgrading their networking and
data centre infrastructure. Nexans and
Ingram Micro are jointly committed to
embark on these powerful and disruptive
market opportunities in the networking,
connectivity and data centre sector across
the region. In the initial stages we plan to
focus on the oil and gas market segments,”
added Arafat Yousef.
Nexans offers an extensive range of
cables and cabling systems. The company
has been positioned as a high-end LAN
infrastructure vendor that provides complete
end-to-end solutions in both copper and
fibre to major customers in the enterprise
market. The advanced technology and the
complete end-to-end solution offering by
Nexans both differentiates the company
from many other cabling vendors that focus
on commodity market.
“We are delighted to start distribution of
Nexans products and solutions in the Middle
East region,” said Bahaa Salah, Managing
Director of Ingram Micro, Gulf and Near East
region. “Their advanced technology and the
complete end-to-end solutions from Nexans
enable us to expand our offering to the
market and meet the increasing demand
for cabling solutions in the region. We are
confident and believe that with our strong
channel community we will be able to take
Nexans’ business to new heights.” •
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS Issue 29 39