FUTURE
TECHNOLOGY
BASF partners with
SAP consulting leader
Seidor MENA on business
transformation project
Global chemicals company BASF has turned to
Seidor MENA, a leading systems integrator and SAP
consulting partner, to support the ambitious spin-off of
its construction chemicals business unit that requires a
broad technology overhaul.
Leading regional systems integrator
and Digital Transformation champion,
Seidor, has announced that it has
joined forces with BASF to support the
global chemicals producer in a sweeping
corporate-restructuring project in their
construction chemicals business unit.
Having decided to operate the division
as a standalone entity, BASF needed to
separate the unit’s technology systems
to prepare it to run independently. For
the past 12 years, BASF has been running
SAP R3 COBALT but since SAP announced
that support for R3 will not extend beyond
2025, BASF decided that its restructuring
project should also involve migration to a
futureproof system.
The project will extend to 22 countries
– across Asia Pacific, the Middle East and
South America – and affect some 280
users. Given the tight timeline to complete
the implementation, and the need for
optimal efficiency, BASF’s stakeholders
identified Seidor – and specifically its
Dubai-based entity, Seidor MENA – as
an ideal partner, given its technology
credentials and global reach.
Seidor MENA began by helping BASF to
classify countries by the size of operations.
As an SAP partner, Seidor MENA was then
able to advise BASF’s IT team on the best
business application fit for the company’s
transformation needs, as well as the best
implementation approach to ensure a
smooth transition from the legacy R3
system. BASF opted to deploy a mixture of
SAP S/4HANA and SAP Business One ERP
running on Amazon Web Services.
“It was vital for us to move our small
and medium sized operations within the
construction chemicals division to a robust
system that offers high flexibility,” said Jose
Vizoso Capiali, Regional IT Manager Middle
East, West Asia, CIS, Africa, BASF.
“The fact that Seidor MENA was also
able to offer us technology advice and fast
deployment, with the added benefit of having
a global presence, were key deciding factors.
We were very keen to adopt a solution that
was easy to maintain. In the digital age, IT
decision makers are, I think, always looking
for ways to reduce in-house workload, so
the AWS cloud model suggested by Seidor
MENA was a great match. And Seidor
MENA’s own expertise in the domain of ERP
in general, and SAP in particular, will also
be invaluable to us throughout the business
transformation project.”
While Seidor is a global company with
local presence in many of the 22 countries
32