Mindware will distribute the range of Mitel’s cloud
and premises-based Unified Communications and
Collaboration (UCC) solutions across the Gulf region
following the signing of a new agreement. The distribution
agreement brings together Mindware, a prominent valueadded
distributor in the Middle East and Africa, and Mitel,
a global leader in business communications.
MIDDLE EAST
REGIONAL
CHANNELS
MID DLE EAST
MINDWARE SIGNS
DISTRIBUTION
AGREEMENT
WITH MITEL
Feras Zeidan, Managing
Director, Middle East
and Africa at Mitel
Mitel’s cloud, enterprise and
next-gen collaboration
applications power more
than two billion business
connections globally. It is a leader in cloud
communications. The company’s public,
private and hybrid cloud solutions have
made it the choice of nearly 4.7 million
business users worldwide. Mitel is the
only brand recognised across the Gartner
Magic Quadrants for Contact Centre,
Unified Communications and Unified
Communications-as-a-Service (UCaaS).
Nicholas Argyrides, General Manager
– Gulf at Mindware, said: “Business
communications is the lifeline of any
organisation today, particularly these
(challenging) days, when an organisation’s
physical premises are typically not
the preferred workplace for most of
us. Recent research has shown that
business professionals spend over half
of each working day in communications
activities. Needless to add, a company’s
communications and collaboration practices
and technology immensely affect its
productivity. And this, in turn, impacts the
organisation’s bottom-line.
“We have been looking forward to
working with Mitel since such all-around
product range nicely rounds off our portfolio
as we add top-class UCC to our offerings.
With the current anaemic trends in the
market, productivity tools such as those
offered by Mitel will inevitably become
an integral part of organisations’ Digital
Transformation plans.”
With Mitel looking to increase its
footprint in the region, Mindware will
provide its more than 2,000 Gulf partners
access to the vendor’s solutions. The
distributor will also actively seek to recruit
new partners having strong capabilities
in business software integration, unified
communications, cloud computing, mobility
and virtualisation. As part of the ramping
up process, Mitel will extend full support
Asif Khan, Channel
Director, Middle East
and Africa at Mitel
and conduct training and enablement
sessions for the Mindware team. In addition,
Mindware will set up a Mitel ‘demo lab’ to
enable partners to ‘test drive’ the solutions
and get an in-depth understanding of the
product technicalities.
Feras Zeidan, Managing Director, Middle
East and Africa at Mitel, said: I am convinced
that our new partnership with Mindware will
fulfil the partners’ voice, video, UC and CX
projects profitably and into the cloud. While
working with Mindware’s in-country teams
on enablement, fulfilment and post-sale
support, our partners and customers will get
local value addition, better design services,
middleware integration, training and
support. In partnering with a solid VAD like
Mindware, technology partners will also gain
faster fulfilments, fit-for-purpose solutions
and roadmap entry into our software and
services world.”
Asif Khan, Channel Director, Middle East
and Africa at Mitel, said: “The Mindware
and Mitel partnership in the Middle East
and Africa is extremely strategic in terms
of executing our strategy for hospitality,
healthcare, contact centre and SME/midmarket.
We are creating our go-to-market
with Mindware, built around these segments
to effectively communicate with partners.” •
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS Issue 29
27