Intelligent Tech Channels Issue 28 | Page 10

NEWS Mindware unveils expansion plans for new Cloud Marketplace M indware, a leading Value Added Distributor (VAD) in the Middle East and Africa, has announced regional expansion plans for the company’s new Cloud Marketplace. The company has had success on-boarding current channel partners and actively recruiting new partners to the platform. It is also adding a number of new products on the marketplace, giving partners an opportunity to co-sell these solutions with existing Microsoft products, thereby enhancing their revenues. Mindware is currently seeing a lot of interest from the channel community in countries like UAE, Saudi Arabia, Kuwait and the Northern Gulf. It will also be launching the Marketplace in Levant where the company believes there is high potential with the growing interest in cloud services in these regions. Vijayan K Raman, Managing Director, ICT and Cloud Solutions at EMTECH, said: “We are excited about the launch of the Mindware Cloud Marketplace and the various co-sell motions the company has put into place. Over the past couple of years, Digital Transformation has become a big priority for regional enterprises. “A lot of our customers rely on our expertise as consultants to help them transition to the cloud which they see as a big enabler of their Digital Transformation. The Marketplace is a great platform for us to leverage and the various built-in features enable us to be more productive and profitable as we help customers on their cloud journey.” Vijay Kumar, CTO and Cloud Director at Mindware MicroWorld joins Microsoft Intelligent Security Association C ybersecurity provider MicroWorld has become part of the Microsoft Intelligent Security Association. Microsoft has brought together an ecosystem of cybersecurity providers to integrate their technology with Microsoft security 10 products to provide their customers with high-quality security with few integration challenges. As a Microsoft gold partner, joining the association strengthens MicroWorld’s work with Microsoft. “We are ecstatic to join the Microsoft Intelligent Security Association. To share our next-generation technology with Microsoft is a revered honour. We look forward to helping users across the world have a safe computing experience,” said Govind Rammurthy, Managing Director and CEO of MicroWorld Technologies Inc. Joining the Microsoft Intelligent Security Association enables MicroWorld to market their eScan family of anti-malware products, through Microsoft Azure Marketplace and take advantage of several member co-marketing benefits. MicroWorld will provide products that are rich with breakthrough features like MicroWorld Winsock Layer (MWL), Non-Intrusive Learning Pattern Technologies (NILP), Security Network, Proactive Behavioral Analysis Engine (PBAE an anti-ransomware technology), safe web computing and parental control to Microsoft customers. “It has been incredible to see the Microsoft Intelligent Security Association grow since its inception. We are elated to continue that growth by welcoming MicroWorld into our ranks,” said Ryan McGee, Director of Microsoft Security Marketing at Microsoft Corp. ˜