NEWS
4C sets up marketing consultancy practice for Middle East
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Ali Saeed, newly
appointed
Marketing Cloud
Practice Lead,
MENA at 4C
C, the customer-focused Digital
Transformation consultancy, has
announced the establishment of a dedicated
marketing consultancy practice.
The new division will be headed by Ali
Saeed who joins 4C as Marketing Cloud
Practice Lead for the Middle East and
North Africa.
Saeed will be responsible for building the will leverage the Salesforce Marketing Cloud
platform to enable businesses to deliver
personalised journeys for their customers
across channels and devices – enabling
marketers to deliver the right messages to
the right people via the right channel.
Saeed said: “Digital marketing in the
Middle East is still in its nascent stages
but this is changing rapidly – driven not
high performing professional services unit,
specialised in delivering a range of marketing
automation services.
While 4C’s digital marketing consultancy
services can help organisations across
all verticals deliver next-level customer
experiences, Ali and his team intend to
initially focus on the travel, hospitality,
entertainment, retail, automotive, energy
and financial sectors.
As the largest independent Salesforce
Platinum Partner in EMEA, 4C’s new practice by businesses but rather by consumer
preferences. There is a tremendous first-
mover advantage for those businesses
that adapt their marketing models to
successfully engage the new breed of
tech-savvy, digital-first customers. The
Salesforce Marketing Cloud is the ideal
platform to empower this evolution, and
as the clear regional expert in this domain,
4C is ready to be the long-term partner
in helping businesses efficiently and
effectively navigate this transformation.”
Axiz cleans up at CONTEXT ChannelWatch
Distributor of the Year Awards
L
eading local value-added ICT distributor,
Axiz cleaned up at the 2019 CONTEXT
ChannelWatch Awards, winning in three
categories – Customer Service, Retail
Partner, and Overall Distributor of the Year.
CONTEXT ChannelWatch is one of the
world’s largest online IT-reseller surveys,
giving key insight into the behaviour,
opinions and predictions of over 6,500
IT resellers every year. As part of the
survey, resellers in each country nominate
distributors they work with for the CONTEXT
ChannelWatch Distributor of the Year Award.
This year, resellers also went on to
rate their distributors on a wide range of
key service areas. As a result, CONTEXT
introduced five new ChannelWatch awards –
customer service, innovation, logistics, retail
partner and cloud partner – which reflect
the breadth of service and value, which
distributors bring to the modern IT channel.
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Craig Brunsden, MD of Axiz, said: “We are
thrilled to have won these awards, as they
reflect the hard work and dedication that
we have put in to growing all our partners’
businesses. It is a real honour to receive this
recognition, as it shows that our efforts to
provide our partners with top-quality ICT
solutions to meet their needs are paying off.”