E EAS
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The new programme consolidates
Bitdefender’s growth strategy,
accelerates development of
partner growth and skills
capabilities and expands partner
access to Bitdefender’s industry-
leading MSP solutions.
BITDEFENDER
UNVEILS NEW PARTNER
PROGRAMME FOR MSP PARTNERS
B
INTELLIGENT
TECH CHANNELS
Issue 27
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INTELLIGENT TECH CHANNELS
itdefender, a global cybersecurity
leader protecting over 500 million
systems across 150 countries,
has announced the launch of its
revamped Managed Services Provider (MSP)
Program. This new partnership structure
will offer MSPs, who are increasingly
being asked to consult on cybersecurity
matters, a competitive advantage through
access to market-leading technology, and
opportunities to develop their business
through the extension of services, while
simplifying operational aspects.
The Bitdefender MSP Program offers
well-structured incentives, opportunities
for increased profitability and accelerated
return on investment. The programme
will be added to the company’s existing
Partner Advantage Network Program (PAN),
Reselling Channel Program and subsequently
the Integrated Channel Program – together
forming part of the company’s consolidated
global growth strategy.
Cristian Corabu, Senior Director,
Worldwide Enterprise Marketing at
Bitdefender, said: “Customers are demanding
more security-related services, and
tor
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Wo
ket
rldw
ide Enterprise Mar
td
Bi
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Bitdefender is continuing to invest in the
development of the cybersecurity market.
The introduction of the MSP Program, and
updates to the PAN, will ensure that our
valued partners continue to benefit by being
able to add new services and technologies to
their portfolios. The decision to bolster the
PAN with the new MSP Program consolidates
Bitdefender’s global growth strategy. This
expanded channel portfolio will scale rapidly
and enable both Bitdefender and its partners
to excel. The Bitdefender PAN already
delivers real, demonstrable bottom-line value,
along with clear differentiation for partners
that invest in Bitdefender as their vendor
of choice. We are confident that the MSP
Program will do the same.”
The Bitdefender MSP features multi-level
architecture, which will give MSPs varying
levels of access to marketing development
funds, dedicated operational and business
support and access to Bitdefender’s expert
team of technical account managers:
Bronze: The bronze partners represent
the entry level into the MSP programme
benefiting from tier-based pricing, usage
breakdown visibility per customer, level
two support and NFR license keys for
internal use.
Silver: Starting with the silver level,
partners’ benefits are higher, including
access to marketing development
resources, dedicated partner success
manager and partner locator listing.
Gold: These partners are the most
rewarded by the Bitdefender MSP
Program, as they reach the highest
benefits, including a dedicated technical
account manager and potential entry
to the partner advisory board and
reference programme.
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